Powerhouse partnership reshapes Vietnam's resort real estate market

After a prolonged period of rapid expansion, Vietnam's resort real estate market is now facing unprecedented challenges. While the causes of this predicament are multifaceted, the demand for high-quality products, sustainable projects, and reputable developers continues to deepen and mature.

The strategic cooperation between VinaLiving and Lodgis Hospitality Holdings aims to reposition Vietnamese resort real estate market. Do Chi Hieu - CEO of VinaLiving (right) and Christopher Hur - Group CEO of Lodgis, chairman of The Grand Ho Tram. Photo: VinaLiving

Amid a dynamic market landscape, the strategic partnership between VinaLiving and Lodgis Hospitality Holdings marks a significant move to redefine Vietnam's hospitality real estate sector.

Over 15 years, VinaLiving has emerged as a leading force in the hospitality real estate market. With 18 prestigious international awards and a total investment of $1 billion, VinaLiving has successfully developed nearly 20 residential and hospitality projects, as well as numerous joint ventures across the country.

In parallel, Lodgis Hospitality Holdings is a strategic platform formed through a partnership of two large investment companies, VinaCapital and Warburg Pincus.

Lodgis Hospitality Holdings has solidified its position as a leader in Southeast Asia's hotel market with over 30 hotels, managing nearly 6,000 rooms, and a total asset value exceeding $1.2 billion, including renowned brands such as Intercontinental, Holiday Inn, and Fusion.

In Vietnam, Lodgis Hospitality Holdings has successfully developed and operated numerous high-end resorts, such as The Grand Ho Tram (including the Holiday Inn Resort and Ixora by Fusion) contributing to the enhancement of service quality and tourist experiences in the country.

This strategic partnership has rapidly demonstrated its strength through the successive launch of outstanding projects such as The Ocean Resort Quy Nhon, Fusion Resort and Villas Danang, and most recently, Ixora Ho Tram by Fusion II.

The Ocean Resort Quy Nhon villa and condotel complex is located on the most beautiful coastal road in Quy Nhon - a strategic project of a trio-party cooperation relationship. Photo: VinaLiving

These projects boast prime locations and unique designs and impress with diverse amenities that cater to all customer needs. Notably, the newly launched Ixora Ho Tram by Fusion II has helped the project quickly sell out with a 95 per cent absorption rate, demonstrating its immense appeal.

Redefining luxury retreats

By joining forces, VinaLiving and Lodgis Hospitality Holdings are setting a new benchmark for holiday properties in Vietnam.

Beyond constructing high-end properties, these industry giants are committed to sustainable development, environmental protection, and positive community contributions. Their upcoming billion-dollar Ho Tram Phase III project, slated for a 2025 launch, will serve as a testament to this vision.

This partnership not only benefits both companies but also drives the entire hospitality real estate market forward. Through quality projects, professional services, and effective marketing, this dynamic duo has restored investor confidence and established a new industry standard.

VinaLiving, Lodgis Hospitality Holdings and Fusion - the partnership brings the highest assurance of experience quality and investment value to customers. Photo: VinaLiving

VinaLiving CEO Do Chi Hieu said, “This is a highly competitive sector that demands extensive experience and a strong commitment to product quality. Today’s discerning customers seek more than just a holiday home; they're looking for a long-term investment. As such, construction quality, amenities, and sustainable returns are crucial factors determining a project’s success. Notably, most VinaLiving clients are long-term investors who value quality and service, and are willing to invest in premium projects.”

Hieu also emphasised that VinaLiving’s clients typically leverage minimal debt, indicating strong financial capabilities and a prudent investment approach.

Group CEO Lodgis Hospitality Holdings, chairman of The Grand Ho Tram - Christopher Hur said, “We believe in the long-term potential of Vietnam’s luxury real estate market. Our goal is to develop world-class projects that cater to a sophisticated and well-informed clientele. Our development model will continue to draw inspiration from successful projects in other parts of Southeast Asia as well as globally, while keeping in mind the distinctive tastes of our core target customer - the Vietnamese.”

The uniqueness of these projects is enhanced by the involvement of the hotel management brand Fusion.

David Roberts, COO of Fusion said, “Fusion is more than just a hotel management brand. We create unique holiday experiences where sustainability and local culture intertwine. By partnering with VinaLiving and Lodgis Hospitality Holdings on multiple projects, Fusion is committed to delivering unforgettable and fulfilling holidays for our guests.”

In essence, the collaboration between VinaLiving and Lodgis Hospitality Holdings is not merely a business deal but a deep partnership elevating customer experiences and propelling Vietnam’s hospitality real estate market into a new era of professionalism. With their early successes and ambitious vision, more high-quality projects are expected to emanate from this powerful partnership in the near future.

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