Tourism to spearhead fresh era for Phu Yen

February 26, 2024 | 11:48
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With beautiful natural scenery rare to find anywhere else, Phu Yen province vows to become a major tourist centre for the entire country.

Phu Yen boasts a meandering coastline of nearly 190km, with many mountain ranges extending to the sea to form bays and lagoons. It is blessed by nature with one-of-a-kind scenic landscapes such as Bai Xep, O Loan, and Cu Mong lagoons, Van Hoa plateau, and a plethora of scenic beaches and islands.

Tourism to spearhead fresh era for Phu Yen
Tourism to spearhead fresh era for Phu Yen

It also embraces landscapes of ripe rice fields, ancient moss-roofed houses, time-printed walls in the middle of the city, peaceful rustic villages, and pristine forests that lie close to both sides of the National Highway.

From the success of the film “Yellow flowers on green grass” by director Victor Vu in 2015, the lyrical and pristine landscapes of Phu Yen’s homeland have become more known to people across the country. From here, its tourism became a special brand on Vietnam’s map.

The industry has developed strongly in recent years in the province, with total revenue from tourism rising from $10.5 million in 2010 to over $80 million in 2019.

Pham Thi Hong Thai, director of the Department of Culture, Sports, and Tourism of Phu Yen province, said, “Currently, compared with neighbouring provinces, the number of visitors heading to Phu Yen is still modest at only at 1.83 million, compared to around 5-9 million a year for Binh Dinh, Khanh Hoa, and Danang. Therefore, Phu Yen tourism needs a new vision to break through and raise its level.”

Ho Van Tien, chairman of Phu Yen Tourism Association, added that related products are currently poor and monotonous. “Tourists mainly come to check in and then head elsewhere, as there are few places for entertainment. Therefore, it is urgent to have clearer planning for the province’s development with the aim of creating favourable conditions for businesses to invest in high-end products and services as well as further improving advertisement and promotion campaigns,” Tien said.

In Phu Yen’s latest planning, the tourism and service sector is considered one of the three pillars of its socioeconomic development. In particular, it is oriented to develop with a synchronous, modern infrastructure system and diverse products that are rich in cultural identity. The locality also wants to gradually form large tourist centres that meet national and international standards as it strives to become a key economic sector of the province by 2030.

Dao My, Deputy Chairman of Phu Yen People’s Committee, said, “The new plan identifies key types of tourism that require development, including sea and islands sea and island resorts, the meetings industry, shopping, ecological and agricultural products, community tourism, and healthcare treatments.”

In order to realise some of these goals, Phu Yen will focus on developing Da Dia Reef and Xuan Dai Bay areas, Tu Nham and Phy Thuong beaches, Bai Mon-Mui Dien scenic area, O Loan lagoon’s ecotourism, Hon Yen Complex, Da Bia’s mountain ecotourism area, and Nhan Mountain Cultural Park, among others.

“The province will prioritise attracting investment to develop functional areas for resorts, entertainment, and sports, including several golf courses. Besides that, the province will also look at policies to support the development of community tourism, attracting investment in projects to renovate scenic spots,” added My.

Phu Yen aims to draw in seven million visitors by 2030, including 600,000 international visitors. The average stay will be about 3.5-4 days per visitor.

By 2030, there aims to be about 800 accommodation establishments with over 20,000 rooms, of which about 30 accommodation establishments will meet 3-5 star standards.

Total revenue from tourism is targeted at $865.5 million, and the average spending by international visitors will be $250-300 each.

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By Tan Thanh

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