Thailand’s Department of Business Development (DBD) is eyeing a new tourism trend - food trucks - in an effort to attract more visitors to the country.
|Illustrative image (Photo source: Nation Thailand) |
Bangkok – Thailand’s Department of Business Development (DBD) is eyeing a new tourism trend - food trucks - in an effort to attract more visitors to the country.
DBD Director-General Thosapone Dansuputra said food trucks can be seen as “destinations” that stimulate the economy and boost awareness of Thai cuisine.
Food trucks may encourage tourists to visit Thailand just to taste foods or beverages that cannot be found anywhere else, he said.
The official added that the food truck culture will also boost interactions between Thais and foreigners, as well as create cooperation opportunities.
Many Thais and foreigners showed interest in DBD’s activity promoting food trucks and small and medium enterprises (SMEs) at Bangkok's IconSiam shopping complex from February 22-26, he said.
The five-day event generated 3 million THB (nearly 90,000 USD) in revenue. DBD also cooperated with financial institutions like Krungthai Bank, Bank of Adyudhya, Government Savings Bank, TMB Thanachart Bank and United Overseas Bank, to provide advice on requesting loans, he said.
This move was aimed at making it easier for SMEs to gain loans, he said, adding that some had already applied for loans at a special interest rate to expand their businesses.
Nawarat Mingchareonsuk, the operator of Food Truck Team Chang, said DBD's event helped expand the market for food truck operators and also helped them witness consumer behaviour. This way, she said, they can improve their products to meet demands.
She also expressed confidence that the food truck business will flourish especially since it is being highlighted in tour programmes.
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