Taiwanese brands shine at Taiwan Expo in Hanoi

Taiwan Excellence provided a glimpse into the comforts of smart living

This year, the Taiwan Expo gathered nearly 200 brand names covering multifaceted sectors, to promote Taiwanese image and products.

The Taiwan Excellence Pavilion allured visitors with the appearance of dozens of prominent and top-quality Taiwanese brands, including some that are already familiar for Vietnamese consumers – while also featuring newcomers like Buder, Firdo, Gigo, and Bubblingplus, to name but a few.

At the pavilion, visitors were fascinated by a series of interactive technologies, which span across various categories, including ICT, home appliances, healthcare equipment, and transportation. These state-of-the-art technologies are invented to bring a more convenient life and satisfy Vietnamese consumers.

Within the event framework, Taiwan Excellence also released the official 2019 TV commercial featuring 12 outstanding brands with the participation of artist Minh Hang, who has been playing a vital role in connecting Vietnamese consumers with cutting-edge Taiwanese innovations for the last five years.

Wu Chun-Tse, director of the Strategic Marketing Department at the Taiwan External Trade Development Council (TAITRA), said, “Just over 20 years ago, it was hard to even imagine the smart and comfortable life we now enjoy thanks to modern technologies.”

With the hope of creating an even more excellent lifestyle for every consumer around the world in the future, Taiwan Excellence carries out the mission to nurture Taiwanese businesses’ innovations, and helps them share these breakthrough technologies to many countries, including Vietnam.

“Events like the Taiwan Expo have been one of our most successful approaches to fulfill our goal in Vietnam, which helps us to deliver ­everyday excellence to Vietnamese consumers,” Chun-Tse said.

As the foremost non-profit, semi-governmental trade promotion organisation in Taiwan, TAITRA assists Taiwanese businesses and manufacturers by reinforcing their international competitiveness and coping with the challenges they face across different international markets.

Also earlier this month, ­Taiwan Excellence organised the first-ever Taiwan Excellence Day at Japan’s flagship AEON Shopping Mall Long Bien in Hanoi, which left ­lasting ­impressions on the ­visitors with the well-designed pavilion, as well as the unique experiences during the two-day event.