Play For Dream Technology eyes expansion to Vietnam

At the launch of the world’s first Android-based spatial computer, Play for Dream MR, in Singapore on June 25, Huang Feng, founder and CEO of Play for Dream Technology, said that Singapore is one of the most innovative cities in the world and a preferred hub for many cutting-edge technology companies. We hope to embark on our global expansion from here and influence the Asia Pacific region over time. This region has the largest and youngest digital native population in the world, making it a critical starting point for our global strategy as we write a new chapter for our brand.

Huang Feng, founder and CEO of Play for Dream Technology, in an interview with VIR's Bich Thuy and other regional journalists in Singapore

Talking to VIR about specific expansion plans, he said, “We would like to go into other Southeast Asia countries after Singapore, for example, Malaysia, Thailand, Vietnam, and Indonesia, as well as Japan. We tend to grow by three to five times a year.”

“We are benchmarked in our product against Asian Apple. So we think that similarly to the smartphone market, in the end game, there are around seven players globally. In addition to Apple and Samsung, there are also Chinese companies,” he added.

In Vietnam, there is growing demand for high-tech devices and products. Vietnam's sci-tech market depends mainly on technology supplied by developing countries. Domestic technology supply accounts for a low proportion. According to Vietnam’s Ministry of Science and Technology,75 per cent of technology and equipment used by Vietnamese enterprises is imported.

Therefore, there are huge opportunities for foreign brands in the local market, especially in the context the country is accelerating digital transformation across industries, thus leading to increasing needs for technology products and solutions.

The launch of Play For Dream MR at Shangri-La Singapore

The launch of Play For Dream MR marked the Chinese company’s entry into Asia-Pacific. In addition, Play For Dream Technology is setting up its Asia-Pacific marketing headquarters in Singapore as its first step of its international expansion.

It is expected that Play For Dream MR will be available in Singapore and Malaysia in October 2024, followed by Thailand, Indonesia, Vietnam, and Japan in 2025.

Play for Dream MR is a mixed reality (MR) headset which seeks to set a new standard in spatial entertainment. Featuring industry-leading specifications, a powerful self-developed algorithm architecture, and an integrated design aesthetic, it creates a seamless fusion of digital and real worlds, delivering an unparalleled spatial entertainment through astonishing MR gaming, stunning 3D spatial videography and photography.

Specially developed in a close and strategic collaboration with IMAX and DTS, Play for Dream looks to provide the IMAX’ signature picture and sound to those utilising the device, elevating user experience. This DTS:X Ultra featured device is also set to elevate user experience across various scenarios via multiple customised spatial sound effects powered by DTS.

Founded in 2020, Play For Dream Technology is a company focusing on spatial computing devices. It is committed to bringing new digital entertainment experiences to users, reforming the way everyone acquires information, and advancing three-dimensional IT.

With full-stack self-developed capabilities and a strong scientific research team, 70 per cent of whom are R&D staff, Play For Dream has launched three self-developed devices in just four years. This has driven continuous iteration, innovation, and the upgrading of the spatial computing industry. As the slogan “Play For Dream MR: Where Dreams Inspire” indicates, the company is dedicated to transforming spatial experiences.

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