Southeast Asia tops growth market for APAC region

FedEx, a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world’s largest express transportation companies, on April 19 released findings from its latest research report conducted in partnership with Forbes Insights, which aimed to identify key international growth trends for small- and medium-sized enterprises (SMEs) in the Asia Pacific (APAC) region over the next three years.

The survey identified growth opportunities for small businesses as well as challenges to international cross-border commerce. It polled 250 SME leaders, including founders and C-suite executives, across a range of industry sectors in the Asia Pacific region.

A key finding was that 68 per cent of respondents see the greatest potential for growth in Southeast Asian countries such as Thailand, Vietnam, and Indonesia. Economic growth, cultural affinities, and improving regional trade deals are fuelling optimism around ASEAN markets, according to the report.

While 88 per cent of those surveyed said that they were planning customer base expansions globally over the next three years, APAC business leaders find it harder to do business with partners, suppliers, and customers in markets like Europe and North and South America.

Challenges remain for truly realising cross-border opportunities, even within the APAC region. When asked about barriers to international expansion, half of the respondents cited complex customs requirements and documentation as their primary hurdles ahead of finding new customers (45 per cent), and finding partners or suppliers in global markets (42 per cent). With limited in-house trade compliance expertise, navigating different customs regulations across markets remains complicated, according to those surveyed.

"Our data shows that economic headwinds and global competition are seen as the most pressing business challenges for Asia’s SMEs today. Southeast Asian markets are currently growing faster than in many other parts of the world, so it makes sense for them to focus on intra-Asia trade,” said Kawal Preet, president of Asia Pacific, Middle East & Africa region, FedEx. “Yet there remains work to do in surmounting barriers to entry into international markets despite the rising number of regional and bilateral trade agreements. Understanding how to navigate complex customs regulations is where expert partners like FedEx can add value, allowing SMEs to concentrate on their core strengths."

According to Ross Gagnon, executive director of research, Forbes Insights, the findings provide valuable insights into high-growth areas and the continuing barriers facing export-driven SMEs. Collaborations focused on unlocking border compliance and bridging digital divides will be key to realising their international ambitions.

As shown in the survey, enhancing the customer experience was the most highly ranked business priority for SMEs (57 per cent). While small businesses typically invest only 5 per cent of total revenue of their annual IT budgets on digital transaction capabilities, digital technology was seen as instrumental in tackling customer experience challenges by applying analytics, machine learning, AI, real-time tracking, and visibility solutions and technology training to upskill employees.

Although the potential of technology is clear, nearly three quarters (71 per cent) of respondents stated that developing or implementing a digital strategy was their biggest challenge, followed by mitigating security threats (65 per cent), and the cost of upgrading existing systems (64 per cent).

Where specialised skills and costs are prohibitive, digital transformation can be simplified by choosing partners that have their own digital tools and platforms they can use or incorporate into their own.

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