Hundreds line up to buy new affordable luxury lipstick by M.O.I

Hundreds of people line up to buy new luxury lipstick with an affordable price of M.O.I

The new cream lipstick line has seven trendy colour tones, including the leading colours of pink and orange, under the name S.Girls by Huong Giang.

S.Girls was made for the young girl generation who love beauty, are confident in expressing their own style, and lead the trends. Accordingly, the names of the seven lipsticks in the new collection all start with the letter S, highlighting different characters including smart, sweet, sexy, strong, shining, stylish, and successful. This is the first fruit of the collaboration between model, singer, actor Ho Ngoc Ha and Huong Giang.

The new lipstick line is a smooth and creamy lipstick that complements the Asian skin tones and comes at the price of VND299,000 ($13), an affordable price for young people.

The launching event oozed energy and style so characteristic of M.O.I

With the appearance of famous artists like Ho Ngoc Ha, Huong Giang, Kim Ly, and Xuan Lan, among others, the event attracted many fans and cosmetics lovers to AEON Mall

Speaking at the launching event, Ho Ngoc Ha recalled her journey in the cosmetics industry, sharing that, “A year ago, at this same place, I introduced the lipstick product called Hongocha’s Secret and sold thousand of lipsticks just on that day. Today, I stand here, look back on the journey, and are overcome with pride and confidence about the future of Vietnam's first professional makeup brand. To me, the S.Girls collection is the upgraded version of the previous version that meets the 3M standard of mỏng-mềm-mịn (thin-soft-creamy) with a new design to catch up with the global trends. I and Huong Giang worked for three months in the laboratory to test the product until it was perfect. And I believe that this first-time collab, S.Girls, can create even more impressive sales figures.”

Huong Giang also shared that, “I have never felt so excited as today. I finally released a quality beauty product under my name to introduce to my fans and to customers. I hope that everyone will welcome this product and use the seven colours for the seven days of the week to feel beautiful and confident every time you glance yourself in the mirror.”

At the launching event, consumers had a chance to test the new collection and were surprised to see an international standard product on sale at the affordable price of only VND299,000 ($13).

M.O.I now owns an offline sales channel of over 300 agents across the country along with a strong online channel. The Vietnamese cosmetics brand M.O.I hopes to widen its reach to Southeast Asia and then to the globe.

CEO Lam Thanh Kim of M.O.I and Ho Ngoc Ha shared that their business goal for the first three years is to focus on investing and they expect to double revenue in 2019 compared to the year before. Since this March, M.O.I has sold more than 130,000 lipsticks. Both Huong Giang and Ho Ngoc Ha expect the revenue to be higher than the initial forecasts.