French cosmetics retailer Sephora enters Vietnam

April 06, 2022 | 17:13

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World-renowned cosmetics retailer Sephora has officially entered the Vietnamese market via an e-commerce channel, rather than through a traditional brick-and-mortar store.

French cosmetics retailer Sephora enters Vietnam

A few days ago, French retailer of personal care and beauty products, Sephora, has launched an e-commerce shop for the Vietnamese market after a five-month trial period.

Customers in Vietnam may now purchase items directly from the merchant and take advantage of the company's policy of cross-border deliveries to Vietnam, which was previously unavailable.

There would be no need for a middleman as the order will be delivered directly from the Singaporean warehouse to the recipient's address.

According to Statista's analysis, the personal care and beauty products market in Vietnam roughly generated revenues of $2.3 billion in 2021 and will increase at a compound annual growth rate of 5.9 per cent through 2025. The market is slated to reach $2.45 billion this year.

Statista estimated that Vietnam is one of Southeast Asia's fastest-growing nations in terms of its middle-class population. As people's incomes rise, the demand for a wide range of consumer goods, particularly cosmetics and personal care products, is expected to rise as a consequence.

Sephora is owned by the luxury conglomerate LVMH as of 1997. The chain features a variety of beauty products from more than 300 brands, including NARS Cosmetics, YSL Beauty, and Make Up For Ever, among others.

By Trung Duong

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