Hoi An regarded as one of the top spots in Asia and the world

The 2024 survey for World's Best Awards, which saw participation from over 186,000 respondents, evaluated cities based on criteria including attractions, culture, cuisine, friendliness, shopping, and value. In total, there were more than 700,000 reviews on more than 8,700 establishments (including hotels, cities, and cruise lines).

Hoi An garnered a remarkable overall score of 90.67, cementing its position as a must-visit destination, appealing to a diverse range of tourists from history buffs to foodies.

Renowned for its well-preserved ancient beauty and culinary prowess, Hoi An captivates visitors with its unique blend of history and gastronomy. The city's iconic dishes, such as banh mi and cao lau, have put it firmly on the map for food enthusiasts.

As a UNESCO World Heritage Site, Hoi An's appeal extends beyond its culinary offerings. The city's architectural scenery is defined by ancient ochre-hued houses adorned with vibrant lanterns, offering a picturesque setting for visitors. Landmarks such as the Japanese Covered Bridge and various temples and pagodas, including Ong Hoi An Pagoda, Ong Dia Temple, Son Pho Communal House, and Ngu Hanh Hy Hoa Temple, offer glimpses into the city's rich cultural tapestry.

For travellers seeking an authentic experience, Hoi An delivers with its array of tailoring shops, souvenir stores, and eateries serving local specialities.

Hoi An's tourism industry has recovered to pre-COVID-19 pandemic levels, with international visitors accounting for over 70 per cent of the market share.

In 2023, Hoi An welcomed four million visitors, including three million international tourists, a more than 327 per cent increase compared to the previous year. Total overnight stays exceeded 1.5 million, up over 100 per cent on-year, with 1.2 million from international guests.

For 2024, Hoi An aims to attract 4.3 million visitors, comprising over 3.2 million international tourists and more than one million domestic travellers.

Besides Hoi An, the top two most attractive destinations in Asia, as recognised by World's Best Awards 2024, are Udaipur (India) and Kyoto (Japan). Udaipur also ranked second in the world's most attractive cities' category, while San Miguel de Allende (Mexico) claimed the top spot.

The Travel website suggests things to do in ancient Hoi An The ancient riverbank town of Hoi An in the central province of Quang Nam, which used to be a trading post with historical richness, was recently reviewed by The Travel website as an ideal place for foreign visitors who want to see the exotic culture of Vietnam.

Hoi An among world’s top Honeymoon Destinations of 2024 The ancient city of Hoi An in the central province of Quang Nam has been named among the world’s top 25 Honeymoon Destinations of 2024 on Tripadvisor 2023 Travelers' Choice Best of the Best Awards.

Hoi An, HCM City among world's top 25 trending destinations in 2023: TripAdvisor Germany’s famous travel site reisereporter.de has run an article highlighting the world’s top 25 trending destinations for 2023, including Vietnam’s Hoi An ancient city and Ho Chi Minh City, recently voted by readers of TripAdvisor – the world's largest travel guidance platform.

Hoi An enters top 15 cities in Asia The ancient town of Hoi An in the central province of Quang Nam has entered the top 15 cities in Asia selected by Travel+Leisure’s World's Best Awards 2021.

Hoi An: A captivating heritage city Hoi An, an enchanting world heritage site, has consistently been hailed as one of the most alluring and romantic ancient towns in the world. It serves as a remarkable exemplar of traditional urban areas and coastal trading ports in the East Asian region.