HEINEKEN Vietnam supports central region in challenging times

The Bia Viet team in their first trip to offer donations to affected households in Quang Tri province

2020 has been a challenging year for the people of Vietnam’s central region. Just a few weeks after they went through the resurgence of the COVID-19 pandemic, they have been faced with some of the country's most catastrophic floods in history, with authorities warning that more bad weather is on its way.

During these difficult times, Vietnamese people have demonstrated a spirit of great solidarity. As a brand created to honour the national spirit that unifies this great country, Bia Viet has donated VND3 billion ($130,400) in-kind and in cash to affected households in some of the most heavily impacted areas in Central Vietnam, particularly in Quang Binh, Quang Tri, Hue, and Quang Ngai.

The Bia Viet team has recently made their first trip to offer donations to affected households in Trieu Trach commune, Trieu Phong district, Quang Tri province. From now until the end of November, the team will continue working with the local authorities in Quang Binh, Quang Tri, Hue, Quang Nam, and Quang Ngai to identify impacted households and present donations to them in person.

“We want to contribute our humble part in getting immediate relief to some of the most impacted households in the central region. As a brand created to honour the unified spirit of Vietnamese people across the country, Bia Viet commits to standing by Vietnamese people, especially during challenging times,” said Thai Hoang Long, Bia Viet’s head of Sales in the Central Region.

Bia Viet is the latest member of HEINEKEN Vietnam’s brand portfolio. Instead of holding launching events earlier this year, Bia Viet decided to donate VND10 billion ($434,780) to support COVID-19 relief efforts in Vietnam.

The donation was made to the Vietnam’s Fatherland Front to support healthcare and emergency service workers on the front lines of the COVID-19 pandemic.

HEINEKEN Vietnam is a subsidiary of HEINEKEN, one of the top global brewers. Originated in the Netherlands, this family-owned business with a history of over 150 years brews and distributes over 300 beer and cider brands in more than 190 countries.

HEINEKEN Vietnam was established in 1991 and operates six breweries in Hanoi, Danang, Quang Nam, Ho Chi Minh City, Vung Tau, Tien Giang, and eleven offices across Vietnam.

From humble beginnings with only 20 employees, HEINEKEN Vietnam is now the second largest brewer in Vietnam with more than 3,500 employees. HEINEKEN Vietnam makes a significant annual economic contribution to Vietnam, amounting to approximately 0.95 per cent of the nation’s total GDP.

In Vietnam, HEINEKEN produces and distributes Heineken, Tiger, Larue, BIVINA, Bia Viet, and Strongbow cider.