Bia Viet: born in Vietnam for Vietnam

April 02, 2020 | 15:24
Inspired by the incredible variety in Vietnam as well as the nation's unified spirit, Bia Viet was created to honour the national spirit that unifies this great country.
bia viet born in vietnam for vietnam
Bia Viet preserves the essence of hops and delivers long-lasting refreshment

As the latest member of HEINEKEN Vietnam’s brand portfolio, Bia Viet is a cold brew lager at 4.3 per cent ABV, using only natural ingredients including water, malted barley, hops, cereals, and yeast.

Brewed with cold fermentation technique at 8-10 degree Celsius, Bia Viet preserves the essence of hops and delivers long-lasting refreshment.

Given the rich and varied cuisine and taste preferences across Vietnam, Bia Viet’s Master Brewers had to create this new beer to cater to and match perfectly all of Vietnam’s varied cuisine. Trained and certified by HEINEKEN, these three Master Brewers come from different regions in Vietnam and share the same passion for quality. Bia Viet was made for Vietnamese beer lovers, by Vietnamese beer masters.

Bia Viet’s packaging reflects the Vietnamese spirit, bearing symbols of Vietnam’s history and heritage – the Lac bird and Dong Son bronze drum – featured in red, yellow, and silver. The fresh product lineup is available in 355ml bottles and 330ml cans.

From humble beginnings with only 20 employees in Vietnam, HEINEKEN Vietnam is now the second largest brewer in Vietnam with more than 3,500 employees.

Marking the launch of Bia Viet, Alexander Koch, commercial director of HEINEKEN Vietnam, said, “2020 is a very different year than what anybody expected. What hasn’t changed is our commitment to support our consumers and customers. Bia Viet honours the unified spirit of Vietnamese people across the country."

“We are proud to stand by Vietnam, especially during this time. Instead of holding events right now to launch Bia Viet, we have adjusted our launch support budget to aid COVID-19 relief efforts in Vietnam,” he added.

Along with this, Bia Viet has committed to donate VND10 billion ($434,780) to support healthcare and emergency service workers on the front lines of the COVID-19 pandemic through the Vietnam Fatherland Front.

Bia Viet is currently available for purchase in all retail channels nationwide and e-commerce platforms.

HEINEKEN Vietnam is a subsidiary of HEINEKEN, the world’s leading brewer. Originated in the Netherlands, this family-owned business with a history of over 150 years, brews and distributes over 300 beer and cider brands in more than 190 countries.

HEINEKEN Vietnam was established in 1991 and operates six breweries in Hanoi, Danang, Quang Nam, Ho Chi Minh City, Vung Tau, Tien Giang, and nine sales offices across Vietnam.

From humble beginnings with only 20 employees in Vietnam, HEINEKEN Vietnam is now the second-largest brewer in the country with more than 3,500 employees.

In 2017, 2018, and 2019, HEINEKEN Vietnam was recognised among the most sustainable companies in Vietnam by the Vietnam Chamber of Commerce and Industry and as one of the best places to work in Asia by HR Asia Magazine, one of Asia’s leading publications for HR professionals.

By Anh Duc

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