Hanoi gets first LIXIL Flagship Store

Masahiko Hiramoto, country general manager of LIXIL-Vietnam

Spread across approximately 850sq.m, the LIXIL flagship store is located at 46 Bich Cau street, a convenient location in a bustling district of the Vietnamese capital.

This gives LIXIL a perfect location to not only interact with customers who are looking for products, but also general consumers who need to raise their level of engagement with such high-quality products.

Commenting on the launch, Masahiko Hiramoto, country general manager of LIXIL-Vietnam, said, “Vietnam’s transformation over the last decade can be seen in the rising demand for products which are high in quality, design, and technology. As the number of high income households doubled and the size of the economy almost tripled, consumers aspire for products that enhance their living experiences.”

“Our aim is to work towards the desires of our consumers’ and offer them a space where they can interact with the best of what LIXIL has to offer and in the process be inspired to make their homes better. We look forward to welcoming all those who seek innovative designs and technology in the space of bathroom, kitchen, and housing.”

The showroom opens at a time when the Vietnamese real estate market looks positive. High-end and luxury apartment sales are increasing, while the building materials and sanitary ware market is going through a positive recovery.

In Vietnam, LIXIL has four major brands: INAX, GROHE, American Standard, and Tostem. INAX is one of LIXIL’s flagship brands with over 20 years of history in the country and a top brand in Vietnam. INAX has various lines which can be adapted to customers’ needs, and with over 8,000 stores across the country, INAX is the best choice for all customers.

As the world leader in sanitary fittings, GROHE is committed to creating exceptional experiences through quality, technology, award-winning design, and sustainability. American Standard is leading the way for sanitary ware in North America.

A legacy of quality and innovation has put the brand in three out of five homes in America. Tostem is the top brand of aluminium sash in Japan with a manufacturing factory in Thailand. Tostem came to Vietnam in 2009 and has made its presence in 500 construction sites, such as hotels, building complexes, and houses.

LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, the firm creates world-leading technology and innovate to make high-quality products that transform homes.

However, the LIXIL difference is how it does this: through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth.

The firm's approach comes to life through industry-leading brands, including INAX, GROHE, American Standard, and Tostem. Over 70,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day.