Cosmobeauté Vietnam 2018 paves the way for foreign beauty brands

April 21, 2018 | 10:41

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Cosmobeauté Vietnam 2018, the country’s premier beauty exhibition, is showcasing the latest products and beauty trends, paving the way for foreign companies to break into the local market.

cosmobeaute vietnam 2018 paves the way for foreign beauty brands

Many foreign beauty brands gather at Cosmobeauté Vietnam 2018 from April 19 to 21

The 11^th beauty expo has opened for a three-day run at Saigon Exhibition and Convention Centre in Ho Chi Minh City. gathering over 210 companies from various beauty sectors.

75 per cent of the exhibitors are foreign brands hailing from countries and territories like Germany, Hong Kong, Italy, China, Japan, South Korea, Singapore, Thailand, and the US.

This year's trade show presents a wide array of beauty products, including skincare, hair care, nail care, body care, cosmetics, beauty equipment, as well as spa and wellness products. It also showcases packaging and processing equipment, private labels, and raw materials.

Cosmobeauté Vietnam allows local and international exhibitors to search for potential business partners, local importers and distributors, and salon owners via the specially designated Beauté Meeting programme—a business matchmaking programme to explore new beauty business opportunities which will be held throughout the three-day exhibition.

The show also aims to empower the local beauty industry players and professionals through various stage programmes, educational beauty workshops, product launches, and training. This is where experts share their valuable experience, beauty knowledge, and know-how to raise the overall level of the industry.

Organised by ECMI ITE Asia and Minh Vi Exhibition and Advertisement Services Co., the exhibition is expected to welcome 13,500 visitors from all over the world.

By Thanh Van

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