Cheers! Carlsberg Vietnam brews culture of wellness

April 10, 2025 | 10:44

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For the fourth consecutive year, Carlsberg Vietnam, together with its beloved Huda brand, proudly sponsored VnExpress Marathon Hue.

More than just a partnership, this enduring collaboration reflects a deep-rooted connection with Huda’s homeland - central Vietnam - and its steadfast commitment to nurturing wellbeing, both within the local community and across its organisation.

Held on April 6, VnExpress Marathon Hue 2025 brought together over 12,000 runners from across the country, weaving through the ancient capital’s historic landmarks and cultural sites.

Along the route, Carlsberg Vietnam and Huda’s presence was unmissable, energising the atmosphere with music, cheering stations, exclusive gifts, and meaningful engagement.

Cheers! Carlsberg Vietnam brews culture of wellness

The vibrant atmosphere at the VnExpress Marathon Hue 2025 lifted the spirits of the runners

This year held significant meaning as Huda celebrated its 35th year, a legacy born and nurtured in the heart of Vietnam’s central region.

From a striking booth marked ‘Since 1990’ to a commemorative Huda medal at the symbolic 35km milestone, every touchpoint along the race paid tribute to Huda’s enduring bond with the place it calls home.

Runners had the chance to experience Hue in a deeply immersive way, passing through ancient streets, discovering cultural depth, and soaking up the proud spirit of the area.

At the finish line, they were welcomed with applause and camaraderie, and of course, a cold Huda beer.

Nearly 100 Carlsberg Vietnam employees, spanning all departments and cities, joined the run across all distances, including the company’s managing director Andrew Khan, who ran alongside his team.

Managing director Andrew Khan (green shirt) ran alongside colleagues

"At Carlsberg Vietnam, wellness is a core value, and it starts with leading by example," said Khan. "I wanted to show our employees that we are in this together. Not just in business, but in health, wellbeing, and every effort to grow stronger as a single team."

The VnExpress Marathon Hue is just one chapter in Carlsberg Vietnam’s larger wellness journey.

Boasting of a 'people-first culture' at its core, the company invests year-round in schemes that support physical, mental, and emotional wellbeing.

Carlsberg launched 'Carlsberg Champion' last year, a nationwide internal sports tournament that brought teams together across regions, reinforcing bonds while promoting an active lifestyle.

From regular fitness activities to mental health support and meaningful team building, Carlsberg Vietnam claims wellness isn’t just achieved through a one-off event- it’s a mindset embedded in everyday life.

This ongoing commitment has earned Carlsberg Vietnam the honour of being named one of HR Asia’s Best Companies to Work for two consecutive years (2023 and 2024).

It has also contributed to the Carlsberg Group’s inclusion on Forbes’ World’s Best Employers list from 2021 to 2024, a reflection of the company’s dedication to building a workplace where people are empowered to thrive.

"Our commitment to wellbeing goes far beyond an annual event," said Khan. "We are committed to creating a workplace where people are empowered to live healthier, more fulfilling lives every day. Together with our employees, we’re not just brewing beer, we’re crafting a better, brighter future."

As colleagues crossed the finish line to cheers and high-fives, it wasn’t just about completing a race, it was about sharing a milestone on Carlsberg Vietnam’s journey to build a stronger, more connected company culture.

With every stride, every shared moment, and every toast with Huda, the company reaffirmed its purpose: to grow with its people and create a meaningful impact in the communities it serves.

Moving forward, Carlsberg Vietnam remains committed to not only brewing great beers, but also to championing its people and uplifting its communities. Because when a company truly invests in its people, the finish line is never the end- it’s where something even greater begins.