AB InBev scales up efforts to promote smart drinking culture in Vietnam

In particular, the campaign ‘Enjoy Beer Responsibly Because Someone Needs You’ has been launched from 2021 with a series of activities over the years, such as, ‘Talkshow with experts’, activation week ‘Enjoy Beer Responsibly Because Someone Needs You’, and video clip contest, among others.

The initiative has yielded unexpected successes with impressive number as it has gathered more than 20,000 of signatures to commit ‘Don’t drink and drive’, and millions of students, workers, employees, and families responded strongly across the country.

AB InBev continues its journey and mission by collaborating with Begroup, a leading technology-based ride-hailing application, to launch the smart drinking campaign named “Enjoy Beer Responsibly Because Someone Needs You” with super discounts up to VND50,000 ($2)/trip when customers enjoy beer and book bebike/becar/beCarplus/betaxi services to go home from September 13 to October 4.

This aims to propel smart drinking culture in Vietnam, helping beer lovers in particular and people in general realise their responsibility at each gathering.

In addition, AB InBev expands its cooperation with XanhSM, a taxi booking application with all services operated by electric vehicles owned by leading conglomerate Vingroup.

Under the initiative, thousands of additional super discount vouchers up to VND50,000 ($2) are offered for all customers when booking Xanhbike/Xanhcar/Xanhcar plus during the timing that responds to National Traffic Safety Month and calls on customers to enjoy beer responsibly, use public transport to come home, and ‘don't drink beer and drive’.

Dinh Ngoc Thuy Vy, Communication and Corporate Affairs manager, AB Inbev Southeast Asia, noted that as one of the world's leading beer manufacturers, AB InBev wants to bring customers quality products, wishing that every bottle of beer of any brand belonging to AB InBev is enjoyed properly, moderately and responsibly.

The annual campaign “Enjoy Beer Responsibly Because Someone Needs You” is a testament to AB InBev's efforts in the sustainable development strategy of Environment - Society - Governance to promote positive and meaningful impacts on global scale in general and in Vietnam in particular.

“We are so happy to realise that the message ‘Enjoy Beer Responsibly Because Someone Needs You’ has gradually become a familiar slogan to many people, especially young people across the country when starting every gathering. Together, we aim for every beer experience to be a positive one, together we dream big for a future with more cheers,” said Vy.

Based on data reported by press agencies, the number of traffic accidents caused by drivers violating alcohol concentration is decreasing sharply over the years. In 2022, there were 13,000 cases, but in 2023, it decreased to 814 cases.

In particular, the number of traffic accidents caused by alcohol concentration continues to decrease sharply in 2024.

Founded in 1366, Anheuser-Busch InBev (abbreviated as AB InBev) is headquartered in Leuven (Belgium) and has branches in many countries, with a team of 150,000 employees globally.

AB InBev currently owns more than 630 beer brands covering 150 countries. Among them, brands already present in Vietnam include Budweiser®, Hoegaarden®, Beck's®, Leffe®, and Corona®.

AB InBev Vietnam among the Top 10 Most Reputable Beverage Companies Anheuser-Busch InBev Vietnam (AB InBev) was honoured for the fourth year in a row on October 26 as one of the Top 10 Most Reputable Beverage Companies, with 2023 seeing the company move up three places on the list compared to last year.

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