Carlsberg president visits Vietnam to mark 175-year journey

December 27, 2022 | 15:01

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In celebration of its 175th anniversary, the president of Carlsberg Group visited Vietnam and expressed his long-term commitment to the group's key market in Asia.

Cees 't Hart, President of Carlsberg Group, the world’s largest brewer, paid a visit to Vietnam last month to celebrate its 175-year journey “in pursuit of perfection.”

This is Cees 't Hart's second visit to the country since his first trip to the market in 2016.

“Carlsberg is honoured to be one of the earliest major Danish companies to enter Vietnam at the beginning of the Doi Moi period. Since 1993, we have actively contributed to creating and constantly strengthening the partnership between the two countries. Carlsberg has been the first large Danish investor in Vietnam in the early 90s.” Cees 't Hart said.

Carlsberg president visits Vietnam to mark 175-year journey

President of Carlsberg Group delivered a speech at the opening ceremony

As part of his visit, the president of Carlsberg Group attended the “175-year Anniversary Experience” event in Ho Chi Minh City. The event honoured Carlsberg's nearly two-century journey of making science and brewing contributions by telling unique stories.

Besides attending the event, Hart also met with staff members at the Carlsberg Vietnam office in Ho Chi Minh. During his visit, he expressed his gratitude to all employees for their dedication to offering customers high-quality beer products.

Not only has Carlsberg’s investment helped to strengthen and tighten the relationship between Vietnam and Denmark, but it has also facilitated thousands of jobs for Vietnamese people.

Carlsberg currently employs more than 3,700 people and provides indirect income to tens of thousands of people through its suppliers, customers, and distributors.

Since its establishment in Vietnam, Carlsberg has significantly invested in its brewery, becoming the leading brewery in Central Vietnam. For the future, Carlsberg is committed to investing more in Vietnam and has an ambitious growth agenda.

Carlsberg's commitment to the Vietnamese market has been demonstrated through consistent investment and the introduction of high-quality products.

Carlsberg will strive to write the story of "pursuing perfection" in the future by researching, discovering, and developing new beers with unforgettable flavours for people in Southeast Asia's largest beer-consuming country.

Carlsberg Danish Pilsner – Carlsberg’s new flagship product is expected to succeed in Vietnam

“Brewing for a better today and tomorrow” has always been Carlsberg's guiding principle throughout its formation and development. Carlsberg formally introduced its flagship product line, the Carlsberg Danish Pilsner, in Vietnam on the 175th anniversary of its creation.

Brewed with unique yeast and the finest malt, Carlsberg Danish Pilsner offers a smooth beverage that balances bitterness and sweetness while retaining a wonderfully crisp and refreshing flavour. In addition to being a premium beer, Carlsberg Danish Pilsner encourages modernity and forward-thinking in young Vietnamese, accompanying them on their inspiring journey.

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Over 175 years of development, Carlsberg has relentlessly aimed for the pursuit of perfection. To celebrate this milestone, the company has launched Carlsberg Danish Pilsner – which is “Probably The Best Beer in the World” – in the Vietnamese market.

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By Bich Thuy

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