Carlsberg celebrates 175th anniversary with flagship product launch in Vietnam

Carlsberg Danish Pilsner captures 175 years of the company’s brewing quintessence

At Carlsberg, the pursuit of better beer is in its DNA. More than a century after founder J.C. Jacobsen mastered the art of brewing pilsner, Carlsberg is still looking for ways to improve its beer. In Vietnam, the company has been striving to find the most suitable beers for domestic consumers and so, to celebrate its 175th anniversary, it launched Carlsberg Danish Pilsner in the Vietnamese market.

Brewed with unique yeast and the finest malt, Carlsberg Danish Pilsner offers a smooth beverage that excellently balances the bitterness and sweetness while retaining a wonderfully crisp and refreshing flavour. The premium taste also comes from Carlsberg’s signature hops, bringing a distinctive aroma that perfectly complements the taste, offering a well-rounded and enjoyable drinking experience for those that value authenticity and high quality.

Through the latest product line, Carlsberg Vietnam continues to bring Vietnamese consumers a premium product and high-class experiences. This reaffirms the growth of the corporation and consolidates its leading position in the high-end segment in the Vietnamese market.

Carlsberg’s great inventions have completely transformed the global brewing industry

The history of Carlsberg in general has been built on the will to relentlessly develop the art of brewing. The company eventually evolved from a small craft brewery in Copenhagen, Denmark to a major international powerhouse with the world’s first industrial research lab. J.C. Jacobsen’s journey placed himself and the Carlsberg brewery on the global map in the fields of both research and innovation.

The Carlsberg Research Laboratory was instrumental in the global development of brewing science technology. The inventions coming from this lab not only contribute to the beer industry, but also bring a lot of meaning to society.

The pure yeast is indispensable in the elimination of spoiled beer. This innovation has completely altered the beer industry’s landscape and is now an essential component of the manufacturing procedures at many of the largest breweries worldwide.

Likewise, the pH scale – one of Carlsberg’s most prominent inventions – is widely utilised in a variety of fields such as education, medicine, food science and, of course, brewing. When it comes to product design, Carlsberg’s ZerO2 smart bottle is well-known for its practice to preserve bottled beer fresh for as long as possible. The glass is engraved with a hop leaf-shaped nucleation stamp at the bottom to help generate and retain more foam, resulting in a better beer drinking experience.

Over the years, Carlsberg has grown to become one of the world’s most successful international breweries. Its pioneering spirit has ever since been a true inspiration for the brew masters to follow and develop “Probably The Best Beer in the World”.

Carlsberg Vietnam - Sustainability is the only way forward Sustainability has always been the guiding light of Carlsberg’s operations. Throughout its three decades of presence in Vietnam, the brewer has stepped up to make countless meaningful contributions in times of need. During COVID-19, Carlsberg’s purpose of “Brewing for a better today and tomorrow” was more relevant than ever, urging the company to double down on its local contributions.

Carlsberg modernising production for sustainability Carlsberg Vietnam is continuing to deliver high-quality products at its modern factory, showing a continued focus on evolving technology and sustainable practices.