Carlsberg launches premium beer to celebrate 175 years

At Carlsberg's 175-year experience event on November 3, 2022, Carlsberg Danish Pilsner was officially unveiled to Vietnamese beer lovers.

On the 175th anniversary of Carlsberg, Carlsberg Danish Pilsner was officially introduced to the Vietnamese public

Carlsberg Danish Pilsner entices customers with its distinctive hops scent from the first sip, combining the quintessence of 175 years of brewing art with carefully chosen ingredients. The perfect balance of taste between bitter and sweet is created by the blend of famous Carlsberg yeast and the premium barley source, bringing customers moments of refreshing enjoyment.

Carlsberg Danish Pilsner - premium Danish beer that was granulated from the 175-year brewing tradition

The launch of Carlsberg Danish Pilsner in the Vietnam market not only contributes to Carlsberg's product portfolio as a choice for a premium beer experience but also represents the next milestone in the journey of “Pursuing perfection” of the brand. With unwavering efforts put into every drop of beer, Carlsberg Danish Pilsner promises to conquer the increasing expectations of new generations of customers.

175 years of progress

For 175 years, Carlsberg has continuously progressed, maintaining the position as one of the leading brewers in the world, turning founder J.C. Jacobsen's passionate desire to "develop the art of making beer to the greatest possible degree of perfection" into the guideline for the group's development.

Carlsberg's research and initiatives help build the brand's reputation and contribute to the general development of science and the global brewing industry. The initiatives of the ZerO2 bottle cap and "The Better Glass" and Carlsberg's commitment to sustainable development and its "fibre bottles" to reduce non-biodegradable waste into the environment are all evidence of the brand's cutting-edge mindset.

Carlsberg has marked its efforts by earning the privilege of serving as the exclusive supplier of the well-known Danish Pilsner beer at major Danish Royal Family gatherings.

Marking the proud 175-year development journey, Carlsberg created a special experience event in Vietnam, recreating significant milestones along the way of "pursuing perfection."

This is an opportunity for Carlsberg to officially introduce Carlsberg Danish Pilsner - a new flagship product to the Vietnam market. Widely consumed in more than 120 nations worldwide, Carlsberg Danish Pilsner is anticipated to win the hearts of Vietnamese beer lovers and establish itself as a go-to beverage of companion choice for toasting moments.

Carlsberg Vietnam - Sustainability is the only way forward Sustainability has always been the guiding light of Carlsberg’s operations. Throughout its three decades of presence in Vietnam, the brewer has stepped up to make countless meaningful contributions in times of need. During COVID-19, Carlsberg’s purpose of “Brewing for a better today and tomorrow” was more relevant than ever, urging the company to double down on its local contributions.

Beverage makers contribute to a prosperous Vietnam The beer, alcohol, and beverage sector globally has a long history dating back thousands of years, associated with culture and life, becoming an indispensable cultural feature of festivals as well as in family reunions and among friends.

Carlsberg modernising production for sustainability Carlsberg Vietnam is continuing to deliver high-quality products at its modern factory, showing a continued focus on evolving technology and sustainable practices.

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