ASEAN business women promoting traditional villages and tourism

May 14, 2019 | 18:12
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Taking place thorough 2019 in the main provinces of Vietnam and Laos, Traditional Village Festival – ASEAN Tourism aims to become a space for trade promotion activities, supporting enterprises, and especially activities for the businesswomen and female leaders of the ASEAN.
asean business women promoting traditional villages and tourism
Traditional Village Festival – ASEAN Tourism is part of the ASEAN Business Women 2019 initiative

The Traditional Village Festival – ASEAN Tourism 2019 was successfully initiated in Bac Ninh province on May 9-13, gathering provincial and governmental leaders, as well as representatives from ASEAN member countries’ embassies in Vietnam.

This event is one of the focal programmes within the scope of the ASEAN Business Women 2019 forum, with exhibitions of local handicrafts, fine art, traditional products; introducing local tourism products, accommodation and tourism models; talk shows introducing partners, local investment policies, exchanging marketing strategies, and most notably a contest finding the new face of ASEAN Business Women.

Traditional Village Festival – ASEAN Tourism 2019 features the presence of stunning ASEAN beauty queens from Vietnam, Indonesia, Myanmar, India, and Thailand, who are also successful businesswomen at home and abroad. They are believed to be powerful ambassadors helping connect traditional villages and tourism potential among ASEAN members.

asean business women promoting traditional villages and tourism
asean business women promoting traditional villages and tourism
Beauty queens from across the ASEAN,who are also successful businesswomen at home and abroad, are powerful ambassadors for traditional villages and tourism potential of ASEAN member countries

Especially, to emphasise the meaningful target of the festival for businesses, accommodation sites, and travel agencies are also offered numeroussupports from the organiser in their showcases.

About 150 enterprises from the tourism industry gathered at the festival during this five-day event, introducing unique products which reflect the values of Vietnamese culture.

asean business women promoting traditional villages and tourism
Showcases at the festival introduced the beautiful values of Vietnamese traditional villages, such as Dong Ho folk woodcut paintings

Traditional Village Festival – ASEAN Tourism 2019 is expected to build a women business as well as enterprise community, where businesses can co-operate and grow healthily. After its first stop in Vietnam’s Bac Ninh, the event will continue its journey to Laos in July, Gia Lai (Vietnam) in September, and to Hanoi (Vietnam) in December.

By Mai Ha

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