Experiencing world-class services at home with Sun Group

May 04, 2019 | 07:55
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Sun Group has set out to transform the entertainment and leisure industry so domestic tourists in Vietnam do not have to fly abroad to experience world-class entertainment. VIR spoke with Dang Minh Truong, chairman of Sun Group, about how they will continue to develop the tourism industry in Vietnam under the Sun World Entertainment brand.
experiencing world class services at home with sun group
Dang Minh Truong, chairman of Sun Group

Sun World now has a strong presence in many popular destinations in Vietnam. What makes these venues so much more special than other places of entertainment?

Our biggest aim is to offer world-class entertainment complexes that mean Vietnamese tourists don’t have to fly overseas to experience the leading international parks.

Since returning to Vietnam in 2007, Sun Group has strived continually towards creating such world-class entertainment complexes. After more than a decade of growth, we have successfully developed and unveiled such entertainment complexes under the Sun World brand in many leading destinations across the country.

Located in Vietnam’s most spectacular locations, visiting Sun World will bring visitors a truly profound travel experience. For example, Sun World Ba Na Hills is located at an altitude of nearly 1,500m above the sea level on the top of Ba Na Hills in Central Vietnam. Sun World Fansipan Legend is situated on the Roof of Indochina at a height of 3,143 metres. We have other Sun World venues in what can be considered ideal locations in Danang, Halong, and Phu Quoc.

Every Sun World has its own unique vibe. Ba Na Hills was Sun Group’s first location. It has a mild climate all year-round. There is gorgeous rural architecture inspired by French villages and seasonal festivals are held throughout the year. Located on the west bank of Han River, Sun World Danang Wonders offers a combination of unique features, including some of the most exciting entertainment rides and attractions in the world and many special cultural highlights that showcase an Asian style.

Cradled in the slopes of the legendary Fansipan Mountain, Sun World Fansipan Legend is home to meaningful cultural works, tourism programmes, entertainment venues, and a cable car service. At Sun World Fansipan Legend passengers will be able to enjoy a view of beautiful natural landscapes from a height of thousands of meters. They will also have a chance to touch the landmarks at the roof of Indochina. Besides reaching the peak of Fansipan, visitors can also experience the most unique and quintessential cultural values belonging to the Northwest Highlands through various traditional festivals.

Keeping up with the latest trends around the world, Sun World Halong Complex is a paradise of adventure games, all of which offer visitors an unforgettable experience, for example, Queen Cable Car, Sun Wheel, and many interesting other attractions in Water Park and Theme Park.

As the first and foremost development belonging to the marine amusement complex of Sun World Hon Thom Nature Park, Hon Thom Cable Car is the longest cable car system in the world. Visitors will be mesmerised by the stunning beauty of Hon Thom, but they can also partake in a host of fun-filled activities at Sun World Hon Thom Nature Park.

Each Sun World has its own distinctive appeal and offers an inclusive concept from beautiful architecture to different kinds of entertainment. As a brand, it is constantly evolving, reinventing, and reimagining itself every year, with fascinating festivals and new activities. This is the way we will stand out and stay ahead of our competitors.

experiencing world class services at home with sun group
Sun World Ba Na Hills

Investing in such world-class entertainment complexes is extremely costly and not a business model that leads to quick profit. What motivates Sun Group to spare no expense when investing in these ambitious projects?

About 10 years ago, there were not a lot of companies investing in entertainment complexes, and Sun Group could see the potential of the leisure travel and entertainment industry. Despite all the favourable conditions, Vietnam didn’t have a thriving amusement park that featured various attractions to ensure visitors spend more and stay longer.

For example, Halong is always crowded with a large number of tourists coming to visit the heritage islands, but tourism revenue is not as high as in many other local destinations, such as Nha Trang or Danang. In 2015, Quang Ninh welcomed 7.7 million visitors while revenue was only VND6.548 trillion ($284.7 million). Accordingly, the number of tourists visiting Danang totalled 4.6 million, generating a revenue of approximately VND13 1trillion ($565.2 million) that nearly doubled Quang Ninh’s. Tourists are always looking for things to do and they have money to spend, and Danang is a destination that is already popular among them.

The past few years have seen Vietnamese people visiting other attractions around the world such as Disneyland Hong Kong, Disneyland Tokyo (Japan), and Resort World Genting (Malaysia). In 2012, an estimated 3.5 million Vietnamese tourists travelled abroad, spending a total of $3.5 billion, up 20 per cent on-year.

With a strong desire to improve the standards and reputation of attractions throughout Vietnam, Sun Group made substantial investments in Sun World to offer immersive experiences and many other attractions that can be found at places such as Universal Studio or Disneyland.

From unique architectural works to tranquil green spaces, Sun World offers so much. All equipment is tested under European standards and produced by the world’s top brands for amusement rides, such as Huss Park Attractions (Germany), Vekoma Rides Manufacturing (Netherlands), SBF Visa Group (Italy), and Bolliger & Mabillard (Switzerland). Along with international-standard rides, Sun World is much more than the sum of its numerous attractions. It’s a place where you can challenge yourself with various adventure games and new experiences are created every day.

How has the reaction been from tourists visiting the Sun World complexes so far?

The Sun World complexes have proved popular among tourists as they offer so many avenues of entertainment. Sun World Ba Na Hills has been named the Top Tourist Destination of Vietnam by Vietnam National Administration of Tourism for four consecutive years. The number of tourists to Ba Na has increased over 160 times since 2009, the first year the resort went into operation.

Sun World Fansipan Legend, Sun World Halong Complex, and Sun World Hon Thom Nature Park have all proven to be crucial motivating factors attracting many more tourists to Sapa, Halong, and Phu Quoc.

Featuring exclusive and innovative parks, Sun World Halong Complex has spurred explosive growth in the number of tourists coming to Halong between 2016 and 2018. During the summer months, the occupancy rate of hotels in Halong was 90-100 per cent. Visitors now choose to stay in Halong longer, instead of just two days like before. When arriving in this beautiful coastal city in the past, people only thought of visiting Halong Bay, but today they will be pleasantly surprised to see many new playgrounds. Therefore, we have a very strong motivation to launch more highly innovative tourism products.

Can you tell us about Sun Group’s future plans for developing more Sun World complexes?

At the heart and soul of our company is a desire to constantly create highly innovative tourism products. Visitors coming to Sun World complexes every year can experience many different festivals and international art performances, all of which showcase a diverse variety of artists and events throughout the year.

In June this year, Ba Na Hills will inaugurate Noel Square, and launch the biggest-ever carnival show. The show will be produced and directed by stage manager Pham Hoang Nam, international choreographer and artistic director Hani Abaza, musician Huy Tuan, and Tom Trandt – one of the world’s most talented young fashion designers.

Coming to Sun World Halong Complex, visitors can not only enjoy exciting rides but also experience spectacular carnivals to be held at Sun Carnival Halong Square boasting a capacity of 10,000 seats. Sun World will create a promising centre of entertainment where visitors of all ages can enjoy a wide array of amusements.

Besides the launching of new Sun World complexes, we will always focus on innovation in terms of our appearance, products, and services. Our motivation is always to introduce more world-class entertainment experiences to Vietnamese tourists, so that they do not need to travel abroad to experience the various attractions at other amusement parks.

By Hoang Van

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