AkzoNobel co-creates an exciting summer playground for children

Free play is an incredibly important activity for the physical, personal, and emotional development of children. Dulux EasyClean organised the Summer playground - The Carefree Wall to help parents understand the importance of creating a play area in their homes.

The Creating a Home where Children Can Play Freely talk show also ran alongside the fun activities for children.

Experts provided parents with helpful information and knowledge on engaging their children during the summer holidays, emphasising the importance of play for physical and mental development.

The talk show highlighted suggestions for indoor games using simple materials such as cardboard boxes, chalk, coloured pencils, hoops, stones, and paper rolls. It also showed parents how to transform their homes into safe and enjoyable play spaces for children.

During the playground event, AkzoNobel introduced the outstanding features of Dulux EasyClean paint, which include its stain-repellent and advanced washability properties thanks to Active Stain Repellent technology.

The intelligent paint film actively prevents bacteria or deep stains from adhering, keeping the walls clean and easily washable. With this feature, each wall protected by Dulux EasyClean becomes a valuable and safe play corner, allowing children to express themselves freely.

According to Nguyen Tu Anh, a Ph.D. candidate specialising in child psychology, “The home is a familiar place where children spend the most time each day, which is why it needs to be creatively transformed into the most comfortable playground for them. Having their own play corner at home brings them endless joy, stimulates their curiosity and creativity, and contributes to their overall mental, physical, and cognitive development. It is how children learn and grow.”

Nguyen Phi Anh Dao, head of Marketing at AkzoNobel Vietnam shared, "Summer is an eagerly awaited time for children, but it can also be stressful for parents, especially when children lack play spaces and rely on electronic devices."

"Understanding this, AkzoNobel brings an exciting summer playground that provides children with a vibrant play space and offers parents valuable knowledge. Through the shared information, AkzoNobel aims to provide a different perspective on the home and accompany parents in creating play areas for their children, offering them wonderful experiences during the summer," Dao continued.

Taking place from June 17 to July 23, the Summer Playground - The Carefree Wall event is being organised at seven shopping centres nationwide, including AEON Mall Binh Duong, AEON Mall Tan Phu Celadon, Van Hanh Mall, Estella Place, AEON Mall Binh Tan, Go! Danang, and AEON Mall Ha Dong.

The playground serves as a venue for children to enjoy a fun and safe summer with meaningful activities such as the Virus Hunter Warrior game, the chance to freely become an artist, and the talk show Creating a Home where Children Can Play Freely. The first playground event organised at AEON Mall Binh Duong attracted around 800 children and parents.

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