AEON Vietnam unveils changes in top leadership

The change, announced on July 8, is part of AEON Group's organisational reforms for 2025. Meanwhile, Daisuke's predecessor, Furusawa Yasuyuki, has returned to Japan to assume a new role as executive officer of AEON Co., Ltd in charge of General Merchandise Stores and general director of AEON Retail Co., Ltd.

Daisuke joined AEON Group in 2002, and brings more than 23 years of experience across finance, retail, and supply chain management.

He possesses strong leadership skills in managing startups, executing turnarounds, and shaping corporate strategy. He led the establishment of two symbolic centres as next-generation supply chain models.

Tezuka Daisuke, AEON Vietnam

AEON plans to further expand its presence in Vietnam by integrating its core business areas, shopping mall development, retail, and financial services, while aligning with broader goals of sustainable and inclusive growth in local communities.

The retail group has identified Vietnam as a key growth market and aims to triple its business scale in the country by 2030, reflecting the group's strategic focus on long-term expansion in the region

To achieve these goals, AEON is pursuing a dual strategy: vertically, by streamlining supply chains and expanding its private labels such as TOPVALU and HÓME COÓRDY to offer quality products at accessible prices; and horizontally, by rolling out a multi-format retail model and expanding its store network across both major urban centres and regional markets. This two-pronged approach underpins the company's broader business strategy in Vietnam.

In addition to retail, AEON is building the 'AEON Ecosystem' by leveraging its group-wide capabilities in shopping mall development, financial services, and entertainment to build a comprehensive 'AEON Living Sphere' aimed at improving everyday life.

AEON has made sustainable development a core part of its long-term strategy, focusing on three pillars: economic growth, social responsibility, and environmental protection. As a retailer, AEON Vietnam aims to support the government’s efforts to achieve national sustainability goals

AEON Vietnam Co., Ltd is under the direct authority of AEON group and was established in 2011. AEON Vietnam operates in five retail segments in Vietnam: shopping malls, general merchandise stores, supermarkets, speciality stores, and e-commerce. Since the opening of the first shopping mall, AEON - Tan Phu Celadon, in 2014, AEON Vietnam has expanded its business with over 7,000 employees nationwide.

AEON Vietnam breaks ground on new project in Hai Duong On April 19, AEON Vietnam held the construction commencement ceremony for the AEON Hai Duong shopping centre, which is scheduled to open in 2026. The shopping centre aims to enhancing retail experiences and regional economic growth.

Japan's AEON Group eyes expansion in Vietnam As part of a working visit to Tokyo, Deputy Prime Minister Nguyen Chi Dung and his delegation met with leaders of AEON Group on May 29 to boost investment cooperation between Vietnam and Japan in key areas.

AEON expands Vietnam Product Week to more countries Vietnam Product Week in Japan has sold the first batch of Vietnamese fresh flowers under the AEON TOPVALU brand, marking a step forward in the journey of bringing Vietnamese products to the world.