AEON expands Vietnam Product Week to more countries

Vietnam Product Week in Japan is taking place from June 19-22.

Vietnam Product Week 2025 has expanded, taking place at 383 AEON stores and supermarkets in Japan alone

This is an annual activity organised by the Ministry of Industry and Trade in collaboration with the People's Committee of Hanoi and AEON Group.

In 2024, sales of Vietnamese products sold during Vietnam Product Week in Japan recorded growth, reaching 111.4 per cent compared to 2023. This shows the positive interest from Japanese consumers for products introduced at the event.

According to Phan Thi Thang, deputy minister of industry and trade, Vietnamese goods have been making their mark in Japan. This year marks the first time Vietnam Product Week is being held simultaneously at AEON outlets across Asia.

"This expansion reflects the superiority of Vietnamese products and brands, and demonstrates AEON's strategic vision and long-term commitment to helping Vietnamese goods reach out to regional and global markets," Thang said.

Vietnamese Ambassador to Japan, Pham Quang Hieu, shared, "AEON Group has been making efforts to introduce Vietnamese products to consumers in Japan and other countries for nearly 10 years.

"The Embassy of Vietnam in Japan is committed to accompanying the Ministry of Industry and Trade of Vietnam and AEON to bring high-quality goods and services from Vietnam to consumers in Japan and around the world," he noted.

Vietnamese lychees have been introduced at AEON Japan during Vietnam Product Week 2025

Furusawa Yasuyuki, executive officer of AEON Co., Ltd in charge of the general merchandise store (GMS) business and general director of AEON Retail Co., Ltd., said, "Vietnam Product Week at AEON Japan this year is larger than ever before, with more booths exhibiting Vietnamese products, culture, and cuisine."

"I hope that this will be an opportunity for AEON Japan to collaborate with Vietnamese suppliers, bringing better quality products to consumers in Japan," Furusawa added.

AEON is focusing on promoting key product groups, notably dry foods such as instant noodles imported from Vietnam, TOPVALU noodles, TOPVALU rice paper, rice cakes, snacks, fish sauce, chilli sauce, marinades, nuts, desserts, and coffee.

Agricultural products are also being displayed, such as lychees, longan, bananas, coconuts, and dragon fruit., seafood and meat with ASC certification, and ready-made, ready-to-eat dishes such as Vietnamese bread with chicken, fried fish, and herbs; Household and lifestyle products are also contributing to the shopping experience.

This year marks the first time that Vietnamese fresh flowers under the AEON TOPVALU brand have been exported to Japan.

Currently, TOPVALU fresh flowers from Vietnam are being sold at 200 AEON stores and supermarkets in Japan, and are expected to expand to 300 stores and supermarkets by September.

AEON is working hard with Vietnamese suppliers to increase production, aiming to distribute AEON TOPVALU fresh flowers imported from Vietnam at 1,000 stores and supermarkets by 2026.

In 2025, AEON is continuing to expand the Vietnam Product Week to many Asian countries besides Japan, such as Hong Kong (China), Malaysia, and Cambodia, bringing a multidimensional Vietnamese cultural experience to international consumers.

AEON Vietnam breaks ground on new project in Hai Duong On April 19, AEON Vietnam held the construction commencement ceremony for the AEON Hai Duong shopping centre, which is scheduled to open in 2026. The shopping centre aims to enhancing retail experiences and regional economic growth.

Japan's AEON Group eyes expansion in Vietnam As part of a working visit to Tokyo, Deputy Prime Minister Nguyen Chi Dung and his delegation met with leaders of AEON Group on May 29 to boost investment cooperation between Vietnam and Japan in key areas.

Vietnam adopts amended Law on Product and Goods Quality Vietnam’s National Assembly on June 18 adopted the amended Law on Product and Goods Quality, creating a breakthrough in risk management and digital traceability.

AEON Bank marks one-derful anniversary with a look toward future innovation Celebrating one year of transformation, AEON Bank sets sights on smarter, customer-first banking experiences.

Retail chains craft lofty goals for Vietnamese market As one of the fastest growing and most dynamic sectors, the retail industry will aim to embody the spirit of private sector development through strategies to expand scale and develop distribution infrastructure.