VinFast debuts brand in Middle East

VinFast debuts its brand in the Middle East. Photo: VinFast

The EV carmaker held the brand launch at Bluewaters Island (Dubai), marking a milestone in VinFast's global expansion strategy and reinforcing its commitment to providing sustainable and green transportation solutions in the region.

On the same day, VinFast, together with its partner Al Tayer Motors, opened its first dealership in the United Arab Emirates (UAE), located in downtown Dubai. With over 1,000 square metres, the store has a modern and luxurious style, integrated with a service workshop, providing customers the opportunity to directly experience VinFast's smart EVs, including the VF 6, VF 7, VF 8, and VF 9 models.

With modern design, advanced technology, and impressive performance, VinFast's EVs promise to bring entirely new driving experiences to customers in the UAE as well as the Middle East. On October 17, VinFast signed an MoU with Charge&Go to promote the installation and operation of a network of public charging stations and related services in the UAE.

According to plans, additional VinFast dealerships in the Middle East, including Saudi Arabia, Qatar, Kuwait, and Bahrain, will be opened later this year. The VinFast VF 8 model is expected to be priced starting from $47,500 (Eco trim) and from $51,500 (Plus trim) when it is launched for sale in the Middle East.

Speaking at the event, Ta Xuan Hien, CEO of VinFast Middle East, shared, “The official brand launch in the Middle East marks an important step in VinFast’s journey to expand its presence in the global electric vehicle market. We are proud to partner with Gulf nations in the electrification revolution, offering smart and powerful EVs with exceptional warranties, while gradually realising our expansion plan in the Middle East and globally.”

As a pioneer in the all-electric vehicle strategy, VinFast has established a strong reputation with its presence in numerous international markets such as the US, Canada, Europe, Indonesia, India, and the Philippines. The Middle East is a new advancement in VinFast'ss expansion strategy, especially as countries in the region are adopting policies to accelerate the development of EVs.

In the Middle East, VinFast has signed exclusive partnership agreements with three leading regional dealers: Al Tayer Motors (UAE), Al Mana Holdings (Qatar), and Bahwan Automobiles & Trading (Oman). By promoting collaboration with top partners in the Middle East, VinFast is actively participating in realising green mobility solutions in the region, while affirming a commitment to making EVs more accessible to everyone.

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