Vincom Mega Mall Ocean City unveils lineup of unprecedented experiences

As Vietnam’s retail market undergoes a bold transformation, the new generation of consumers, particularly Gen Z, Millennials, and modern urban families, are demanding more than just a traditional shopping mall. They are seeking spaces that integrate convenience, experiences, entertainment, connection, and emotion in a single destination. That’s precisely why Vincom Mega Mall Ocean City, even prior to its grand opening, has already become one of the most anticipated retail projects of 2025.

Developed under the next-generation One Stop Shoppertainment model, Vincom Mega Mall Ocean City spans nearly 70,000 square metres and brings together over 150 prominent domestic and international brands. The arrival of globally renowned retailers, a host of brand-new amenities, and interactive check-in spaces have positioned this project at the centre of attention, not just among consumers but also among major retail players.

Vincom Mega Mall Ocean City has revealed a new brand line up for the upcoming launch

The growing buzz around Vincom Mega Mall Ocean City is also evident in the surrounding residential communities. Since the official launch date was announced, excitement has rippled through community groups across Ocean City. For residents, the mall is not just another shopping centre, but a long-awaited “mega amenity” that will complete a vibrant, convenient urban lifestyle, where everything needed for a perfect day is just steps from home.

The opening of Vincom Mega Mall Ocean City expands the Vincom retail portfolio, and marks a new chapter in Vietnam’s evolving retail landscape, one centred around emotional experiences and customer-first design. On August 22, the most awaited retail destination of the year will finally open to the public.

First-of-a-kind amenities in a Vietnamese shopping mall

Just weeks before its grand opening, Vincom Mega Mall Ocean City has already generated significant attention, with its recent concert event “Anh Trai Vuot Ngan Chong Gai” attracting tens of thousands of visitors. More than a cultural highlight of the summer, the event offered a sneak peek into the evolving look and feel of the upcoming mall, from its cutting-edge architecture to its branded merchandise and experiential offerings.

Holding a branded fan printed with “Upbeat Shopping”, 22-year-old student Minh Hang shared her excitement, saying, "Vincom Mega Mall Ocean City already feels totally different from any mall I’ve known. There’s a theatre, a spa, and amazing check-in spots. My friends and I are planning to come back on opening day to catch the full vibe."

More than just about size or design, Vincom Mega Mall Ocean City has been developed as a holistic experience ecosystem, where every floor goes beyond a single function to deliver a connected emotional journey through shopping, dining, and entertainment.

This experience extends across several levels, including a global food boulevard, children’s edutainment zones, cinemas, and hundreds of top-tier retail stores. The mall’s open-space layout allows for seamless navigation and interaction, ensuring that every moment is enjoyable and effortlessly connected.

VinPalace Theatre at Vincom Mega Mall Ocean City

Uniquely, the mall will also be home to two first-of-their-kind amenities in Vietnam. First is VinPalace, a grand theatre and convention centre with a seating capacity of over 4,100. Designed to host live-action shows, mega concerts, and large-scale cultural events, VinPalace will serve both Ocean City residents and visitors alike.

The second is Aquafield, the first Korean-standard sauna-spa-wellness complex ever integrated into a Vietnamese shopping mall. Covering nearly 4,000 square metres, Aquafield features salt saunas, snow rooms, mineral soaking pools, detox zones, and relaxation massage areas, perfectly suited for wellness-focused consumers seeking both leisure and self-care in one destination.

Ocean City residents count down to grand opening

The announcement of Vincom Mega Mall Ocean City’s grand opening has sparked excitement throughout the Ocean City township. Beyond its massive scale, many residents see the mall as a future daily destination that will significantly enhance quality of life and increase real estate value in east Hanoi.

Dat, a resident of the Sao Bien zone, shared that he and his neighbours have long awaited the opening, "Since construction neared completion earlier this year, my whole family has been counting down. I'm especially excited about AEON. Shopping for high-quality Japanese products has always been tricky, but now we’ll have it right in the neighbourhood. It’s a huge win for families with children like mine."

Meanwhile, Huong and Trang, both residents of the Cha La zone, said the presence of a large-scale mall was one of the key reasons they moved to Ocean City, "We used to shop at Vincom Ba Trieu or Ocean Park 1 because of the variety of fashion and cosmetics stores. Now that this new mall is even closer, and with new features like a theatre and spa, so we’re even more confident in our decision to settle here."

Families with young children have also expressed enthusiasm about the mall’s educational and entertainment facilities. Having weekend activities for children just minutes away, rather than requiring long commutes, is a major plus for young parents.

Vincom Mega Mall Ocean City – a striking landmark at the heart of Ocean City

With its ambitious scale, forward-thinking model, and many first-in-market features, Vincom Mega Mall Ocean City is poised to become a major lifestyle destination. The project not only completes the urban ecosystem of Ocean City but also sets a new benchmark for integrated malls, offering shopping, entertainment, wellness, and cultural experiences all under one roof.

The upcoming grand opening on August 22 is widely expected to mark a turning point in Vietnam’s retail industry, introducing a new “One Stop Shoppertainment” model where shopping habits are interwoven with lifestyle preferences, and every visit becomes a holistic, memorable experience.

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