VIB receives award for card design feature

November 06, 2024 | 13:30

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VIB has been recognised by the Vietnam Record Organisation and Mastercard with a National Record and the Innovation Breakthrough 2024 Award as the first bank in Vietnam to allow customers to design their own credit card images through generative AI technology from Fiza x Zalo AI.

With the goal of leading the trend in personalised experiences, VIB launched the Card Design Personalisation feature for credit cards in October 2024, empowering customers to design their own cards via the platform https://carddesign.vib.com.vn. Customers can easily create a unique mark on their credit cards by uploading personal photos or taking new pictures, and transforming them with various unique styles, from youthful chibi to refined artistry.

This groundbreaking feature from VIB quickly sparked discussions on social media, receiving high praise from international experts and enthusiastic support from customers and credit cardholders nationwide, with nearly 20,000 completed card designs within just 20 days of launch.

In November 2024, VIB was confirmed by the Vietnam Record Organisation as the first bank in Vietnam to allow customers to design their own credit card images using GenAI technology. Simultaneously, Mastercard – the world’s leading card organisation – honoured VIB with the Innovation Breakthrough 2024 Award.

VIB receives award for card design feature

The Vietnam Record Organisation has named VIB as the first bank in Vietnam to apply AI in personalising cardholder portraits. Photo: VIB

VIB’s Card Design Personalisation feature is a groundbreaking innovation in user experience, reaffirming the bank’s leading position in Vietnam’s credit card sector. By incorporating technology into customers’ personal creativity, VIB has created a deeply engaging experience that enhances cardholders' personal imprints at every touchpoint in daily credit card transactions.

Creating sustainable value and spreading creative inspiration

Receiving both the National Record from the Vietnam Record Organisation and the Innovation Breakthrough 2024 Award from Mastercard demonstrates VIB’s commitment to continuous innovation, creativity, and a customer-centric experience. This achievement underscores VIB’s strategy of leading the card trend, with a focus on putting customers at the centre and using technology to deliver optimal convenience for cardholders.

Tuong Nguyen, head of VIB’s Card Business Division, shared, “The application of Gen AI in card personalisation is a strategic step by VIB to meet the growing demand for personalisation among Vietnamese customers. This also affirms VIB’s long-term vision to create sustainable value through innovative solutions, propelling Vietnam’s banking industry to new heights in the technology era”.

VIB is actively driving a personalised card experience and opening a future of inspired and creative finance

At VIB, users have long been more than just credit card holders, they are the “producers” of their own cards. Selecting billing dates, minimum payment amounts, automatic payment amounts, transaction limits, and more can all be customised through the MyVIB Digital Banking app. And now, card appearance can also be personalised with the Card Design Personalisation feature. These innovations from VIB have driven the personalised card experience trend and are opening a future of inspired and creative finance, marking a solid step forward for the bank in leading Vietnam’s credit card trends.

From now until December 31, VIB is offering a first-year annual fee waiver for new cardholders who meet spending requirements between VND1-3 million, as well as a 10 per cent cashback on eligible monthly spending within the first 30 days of card issuance.

Existing VIB cardholders can enjoy the “Buy now, Pay later” privilege with a 0 per cent interest rate instalment plan, no upfront fees, and up to 40 per cent in discounts with VIB Privileges ecosystem partners:

- Up to 40 per cent off at Traveloka, Klook, Trip.com, China Airlines, Qatar Airways, Pullman Phu Quoc, Legacy Yen Tu - MGallery.

- Up to 40 per cent off at Lotte Cinema, Gene Solutions, Facial Bar, Kose, Menard Spa, Peace Dentistry.

- Up to 30 per cent off at Manwah, K-pub, Jumbo Seafood, A Ma Kitchen, Koh Yam Thai, Octo Tapas, Korean Grill, Papas' Chicken.

- Up to 20 per cent off at Di Dong Viet, CellphoneS, Hoang Ha Mobile, Digibox, Lazada, Shopee.

Turn your credit card into your own avatar and enjoy “Leading the Card Trend” privileges from VIB.

Terms and conditions for promotions can be found at https://www.vib.com.vn

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