VIB launches Card Design On Demand powered by GenAI technology

This represents a significant breakthrough in VIB's strategic roadmap to lead the market in delivering personalised customer experiences, allowing clients to showcase their distinctive style and personal brand through customised credit card designs.

Each VIB credit card reflects the unique identity and personality of its owner. Photo: VIB

Tuong Nguyen, head of VIB’s card division, stated, “With the Card Design On Demand, we are proud to offer an unlimited creative platform where each customer can express their individual identity and personality through their credit card. This innovative feature is not only a cutting-edge extension of our card offerings, but also a testament to VIB’s leadership in adopting modern technology to meet the evolving, unique needs of our clients in Vietnam’s card market.”

Limitless creativity with GenAI

With the introduction of the Card Design On Demand, customers can now design their own unique credit cards, tailored to reflect their personal aesthetics and individual preferences. By accessing https://carddesign.vib.com.vn, customers are presented with two distinct and engaging design options.

• Create with GenAI: Customers can upload personal images or capture new ones, and GenAI technology will transform these images into various artistic styles, ranging from playful chibi designs to sophisticated artworks.

Users are free to creatively transform their personal image into unique artistic styles. Photo: VIB

• Select from VIB's design library: Customers can choose from an extensive selection of curated design templates provided by VIB, covering a wide range of themes and aesthetics to cater to diverse personal tastes.

• Inspiration: For customers who view every transaction as a step closer to their goals, with themes like success, prosperity, fortune, achievement, and luck.
• Landscape: For those seeking an adventurous journey with each card use, featuring iconic landmarks such as Bitexco Tower, Lam Vien Square, Keangnam Landmark Tower, Danang Administrative Centre, and Lotte Center Hanoi.
• Archetype: For customers who want to assert their personal image and remind themselves with each card transaction that they are a risktaker, enjoyer, saver, or investor, enabling them to enjoy financial privileges in their own unique way.
• Luxury: For customers who prefer designs that reflect sophistication and exclusivity, embodying VIB’s leadership in the card market with five premium design versions and a stylised VIB logo symbolising growth and sustainable development in partnership with our clients.

The VIB credit card collection, fully customised by the customer with the support of GenAI. Photo: VIB

From now until October 31, all existing and new VIB credit cardholders can experience the Card Design On Demand completely free of charge.

Pioneering personalisation through advanced technology and tailored solutions

VIB has been a leader in driving credit card personalisation trends with the introduction of the Super Card, which allows customers to select various features, from reward points and cashback, to preferred spending categories, card number, statement date, and minimum payment amounts all customisable to suit individual needs. This level of flexibility has been a game-changer in how customers engage with and utilise credit cards in Vietnam.

Following this, VIB further expanded its offerings, enabling customers to choose their statement date, set minimum payment amounts, automate payments, and adjust transaction limits directly in the MyVIB app for all cardholders. Specifically, cashback and family link cardholders can also select and modify their cashback categories.

Through the integration of GenAI technology and individual creativity, VIB continues to innovate and apply cutting-edge technology to enhance the experience of credit cardholders. With the launch of the Card Design On Demand, VIB customers can now not only customise the functionality of their credit cards but also personalise their appearance.

VIB’s continuous efforts to innovate have allowed customers to maximise the benefits of the bank’s credit cards while enjoying a highly personalised experience.

Affirming leadership in card market trends

VIB’s pioneering initiatives in personalising customer experiences have redefined how credit cards are perceived – not just as tools for “enjoy now, pay later,” but as companions offering convenience and multiple benefits to users. By consistently innovating and focusing on the customer experience to meet diverse spending needs, VIB has solidified its position as a leader in the card market, consistently ranking among the top in terms of cards issued, total card spending, and receiving high trust ratings from prestigious international organisations.

As of September 2024, VIB had 800,000 credit cards in circulation, a ninefold increase over the past six years. From 2018 to 2023, VIB credit card spending has grown more than 11 times, with total spending reaching $4 billion in 2023, placing it among the top banks in Mastercard’s rankings for Vietnam. VIB has also earned numerous awards, including “First Bank to Apply AR Technology to Credit Cards in Vietnam” from Visa and “Breakthrough in Credit Card Digitisation” from Mastercard.

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