TUI Blue opens its first Nha Trang hotel

Located in the heart of the coastal city of Nha Trang, the TUI Blue Hotel has 316 rooms, offering a comfortable retreat with a view of the surroundings. The TUI Blue concept is focused on authentic experiences within the tourism sector.

The hotel features local cuisine with international influences, providing high-quality food and a wide range of daytime and evening activities. Nha Trang is renowned for its long sandy beaches and clear waters, and the hotel offers a private beach area with services.

Artur Gerber, managing director of TUI Blue said, “TUI Blue stands for individual holiday experiences with a local touch, a trend that is well received worldwide. We are looking forward to a successful future for tourism in Vietnam and are pleased that we are contributing with our hotels.”

Antoine Sirot, director of the Hospitality Division at Conasi JSC said, “Conasi JSC opened the Ariyana Nha Trang in 2018 and has now been rebranded as TUI Blue Nha Trang with great expectations. We selected the TUI Blue brand as it's a perfect match for a beach-resort hotel in the centre of Nha Trang city. TUI Group is one of the largest tourism companies in the world, and we believe it will contribute to promoting Nha Trang and Vietnam throughout its global network.”

TUI Blue Nha Trang features spacious rooms with a refreshed design through a holistic concept, and delicious cuisine in two restaurants. The buffet restaurant on the rooftop offers an impressive view, while the new restaurant, 'Xanh Ciao', on the pool deck provides a blend of the most popular Vietnamese and Asian delights together with a traditional Italian Trattoria food selection.

Guests will also experience a relaxed atmosphere at the bar, including a high-quality cocktail range and a special craft beer menu. Ahead of the opening, the lobby has received a fresh new design and a special TUI Blue tour guide desk area.

TUI Blue's other resort is located on the country's central coast, close to Hoi An, which is also an attractive tourist destination. The expansion into Asian marks an important milestone for TUI Hotels & Resorts, which aims to entice more guests from around Asia to its popular hotel brands.

The brand offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs – for adults, families, or holidaymakers interested in local culture and authentic experiences. Blue Guides provide great hospitality with a personal touch, and the BLUE App offers guests countless activities to choose from.

The experiences are tailored for all ages and range from entertainment in a relaxed atmosphere to a holistic fitness and wellbeing programme, along with various excursions. TUI Blue hotels stand for food experiences with a local touch, including authentic regional dishes. The menus cater to all dietary needs and nutrition plans.

The hotel brand has more than 90 hotels worldwide and is expanding its portfolio with a strong focus on Asia, the Middle East, and Africa. TUI Blue is a global brand under TUI Hotels & Resorts' top leisure hotel portfolio.

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