ToCoToCo's R&D team serve up organic jasmine green tea delight

August 01, 2024 | 08:00
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The owners of the ToCoToCo brand have been able to prepare a signature jasmine green tea after carrying out in-depth study and observation of young beverage lovers.

Along with outside activities, many young people have a habit of drinking tea at the office to cool down. A cup of green tea every morning is known to help relieve stress and boost brain function; hence they will often easily learn to balance their lives, both mentally and physically.

ToCoToCo's R&D team serve up organic jasmine green tea delight
ToCoToCo's R&D team look for high-quality material region to create cups of tea with best quality

To have accurate insight results, ToCoToCo collected data from several sources, including the benefits of materials, in-depth view of young customers about their behaviours, their favourable drinks, and social listening research.

The company's research and development (R&D) team has since studied and debuted a jasmine organic green tea.

“We also observed the image of young people sharing quiet moments with a cup of green tea, which is a way to help them regain their spirit and concentrate on work. These images gave ToCoToCo ideas to study customer insight to prepare for the debut of a signature drink made of jasmine green tea for young people,” said Van Le, chief marketing officer at Taco Vietnam Trading Service JSC, the owner behind the ToCoToCo brand.

“Green organic jasmine tea is not only appealing to the senses but also contains many healthy nutrients such as antioxidants, vitamin C, and amino acids. This is the perfect tonic for those who love tea and want to enjoy the great benefits of a natural, organic product. Green organic jasmine tea has the delicate, gentle flavour of green tea leaves along with the passionate, sweet scent of jasmine flowers,” added Van Le.

ToCoToCo's R&D team serve up organic jasmine green tea delight
Jasmine green tea lies a beautiful fusion of fragrant jasmine flowers and delicate green tea leaves

Green tea has uncountable benefits to help make young people feel awake. Green tea’s l-theanine works by way of nerve cell receptors for gamma-aminobutyric acid, glutamate, and other neurotransmitters, and has calming effects. It helps to increase dopamine and the production of alpha waves in the brain, which create a pleasant, relaxed state.

In clinical research, l-theanine has been found to help boost attention, mood, cognition, and even quality of sleep. However, it doesn’t diminish alertness.

Green tea’s caffeine works well with l-theanine to enhance brain function, including mood, vigilance, reaction time, and memory. Some people have a more even, focused energy that allows for better productivity when they drink green tea, compared with coffee, which has about three times the amount of caffeine.

Research shows that the combination of caffeine and l-theanine improves brain function by strengthening working memory and attention, and reducing anxiety.

With several benefits, savouring a cup of jasmine tea has the potential to provide the required strength to go through a bustling day, contributing to a holistic feeling of wellness and cognitive balance.

Good for your health

Jasmine green tea is the perfect combination of high-quality green tea leaves and jasmine flowers. Tea is fermented and blended with jasmine, this process is repeated many times to make tea sweet-smelling like jasmine. Jasmine tea is yellow, with the sweetness of jasmine and bitterness of tea, creating a refreshing and relaxing feeling for users.

According to ToCoToCo’s study, another key factor in managing a 12-hour workday is having a good night’s sleep. While on first thought, the idea of a caffeinated beverage helping with sleep sounds impossible. However, studies have shown that green tea can promote both the quality of sleep and the quantity.

The reason is simple because theanine works to reduce stress-related hormones and neuron excitement in the brain, it helps the brain to relax. When the brain is relaxed, and can shut off at night, it’s easier to get in those recommended eight hours of uninterrupted sleep.

High blood pressure is one of the most common risk factors for heart disease. Research shows that consuming green tea significantly lowers systolic and diastolic blood pressure, which are the two different numbers by which a person's blood pressure is recorded.

Jasmine green tea is loaded with polyphenols, particularly catechins. These antioxidants are known to combat oxidative stress, which is a key contributor to the development of heart disease.

When it comes to protecting heart health, you should first consider working on cholesterol balance. Some research suggests that the compounds in jasmine tea, particularly catechins, can help reduce levels of bad cholesterol.

Harmonious blend between jasmine and tea

Vietnamese jasmine green is an incredibly fragrant blend. Traditionally, Vietnamese prefer their tea green, either straight or naturally scented with flowers. This fine organic jasmine green tea was scented traditionally by layering jasmine blossoms between freshly harvested green tea leaves repeatedly.

ToCoToCo's R&D team serve up organic jasmine green tea delight
Cool cups of tea make people refresh immediately

“Upon opening your jasmine green tea, at the heart of jasmine green tea lies a beautiful fusion of two unique ingredients, namely fragrant jasmine flowers and delicate green tea leaves," added chief marketing officer Le. "Jasmine flowers have long been prized for their captivating aroma and calming properties. When paired with the subtle earthiness of green tea, they create a harmonious blend that awakens the senses and soothes the soul."

Farm director Nguyen Xuan Truong added, "We choose two quintessential materials to create favourite drinks for young people. When drinking ToCoToCo jasmine green tea, the cup of tea emits a gentle scent, evoking a feeling of relaxation and comfort. The taste of tea is both elegant and delicate, bringing a relaxing tea-drinking experience, close to nature.”

Hotline: 1900 63 69 36 ; Website: https://tocotocotea.com

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