ToCoToCo - The bubble tea franchise with potential

Following the slogan ‘Safe Franchise – Effective Profitability’, ToCoToCo is a brand full of potential in the Vietnamese franchise market.

According to Euromonitor, Vietnam's F&B sector should generate about $31.3 billion in revenue in 2023, an 18 per cent increase on-year.

The market for bubble tea in Vietnam is expanding rapidly, and the product is creating a new trend in the country. A recent survey in Vietnam’s key growth centres, Hanoi and Ho Chi Minh City, found that half of the respondents in Ho Chi Minh City said they purchase bubble tea at least once a week because of its taste, affordability, and convenience for on-the-go consumption.

As a result, the bubble tea franchise industry appears to be fertile ground for investors, growing particularly quickly in the regions.

According to the brand's marketing strategy, ToCoToCo sources nutritious Vietnamese agricultural products with the aim of cultivating a secure and sustainable brand.

ToCoToCo's expansion has been aided in part by its affordable franchise fee of just VND368 million ($16,000) which, along with a direct discount of VND30 million ($1,300) has made the chain a preferred option for those just starting in business.

In addition, investors will get a 5 per cent instant discount if they attend the workshop or watch the ToCoToCo bubble tea franchise live stream.

Setting up and operating a franchise can require huge marketing costs, and investors may incur losses when starting a new business.

But with the ToCoToCo brand, investors need not worry about this, as the brand has developed a stable customer base with their marketing department overseeing strong brand growth.

The growth of ToCoToCo has been consistent throughout its long journey of more than nine years and currently consists of nearly 600 bubble tea shops beloved by millions of people.

The size of the brand's reach means it can offer customers a high level of service and gain the confidence of bubble tea franchise owners, enabling the company to grow and establish a competitive edge in the beverages sector.

ToCoToCo was proud to be one of the ten “Typical Brands of Asia-Pacific” in 2021 and is a favourite bubble tea brand of consumers according to a Nielsen survey from 2020.

Be a wise investor and select a company with long-term, secure, and profitable value!

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