Morinaga Zero Fat Drink Yogurt launches in Vietnam

July 12, 2024 | 15:00
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According to Euromonitor International forecasts for 2023, the drinking yogurt market in Vietnam is expected to grow at a compound annual growth rate of about 10-12 per cent from 2023 to 2028.

Morinaga Nutritional Foods Vietnam JSC, a member of Morinaga Milk Industry Co., Ltd in Japan, launched its Morinaga Zero Fat Drink Yogurt product in early June 2024. This move strongly aligns with the company's mission to provide nutritious products that support health and enhance the quality of life for consumers, continuing the success of Morinaga Zero Fat Yogurt in Vietnam.

Increasing consumer awareness of the health benefits of drinking yogurt and traditional yogurt drives the growth. In this context, the product has quickly gained consumer acceptance and is now widely distributed nationwide.

Morinaga Zero Fat Drink Yogurt launches in Vietnam
Two popular flavours of Morinaga Zero Fat Drink Yogurt

Morinaga believes that good health is the foundation of a happy and good life. Therefore, each Morinaga product is researched and developed with enthusiasm and meticulousness, ensuring the highest quality and safety for consumers.

Morinaga Zero Fat Drink Yogurt product is produced with a fermentation formula from Japan, retaining the mild, refreshing taste with two easy-to-drink natural mild sweetness flavours, including Morinaga Zero Fat Drink Yogurt Less Sugar and Morinaga Zero Fat Drink Yogurt Less Sugar Strawberry, which promise to bring consumers a delicious, refreshing experience and support maintaining a fit body and good health.

Each Morinaga Zero Fat Drink Yogurt box contains about 10 billion LAC-Shield®, an important ingredient that helps improve the digestive system and strengthen the immune system.

LAC-Shield® is an achievement of the Japan Morinaga Milk Industry Co., Ltd that has been researched and clinically proven to improve immunity, help prevent flu, enhance the ability to fight infections, and improve the effectiveness of influenza vaccines.

According to a report by the Japan Morinaga Milk Industry Co., Ltd., LAC-Shield® has been widely used in more than 1,000 products by about 500 companies in Japan. These are the trust and recognition of its effectiveness in protecting and improving consumer health.

Morinaga Zero Fat Drink Yogurt launches in Vietnam
Morinaga Zero Fat Yogurt

The launch of the product in Vietnam demonstrates the determination to expand and diversify the high-quality nutritional products of Morinaga Nutritional Foods Vietnam, as well as build a strategy to meet the increasingly demanding needs of consumers in the Vietnamese market.

In particular, the Morinaga Zero Fat Yogurt brand product excellently passed the rigorous evaluations and was honoured to win the “Asian Quality Products and Services 2024” award at the “Asia Top Brand Awards 2024” in June.

Morinaga Nutritional Foods Vietnam is committed to continuing to innovate and bring advanced nutritional solutions, contributing to improving the quality of life and creating a healthier, happier community.

It hopes to become a reliable companion on the healthcare journey of every Vietnamese family.

Morinaga Nutritional Foods Vietnam JSC

Head office: Nam Pho Yen Industrial Park, Thuan Thanh Commune, Pho Yen Town, Thai Nguyen Province, Vietnam

Website: www.morinaga-nf.com.vn/

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By Ha Thuy

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