New Zealand’s newest organic apple variety comes to Vietnam

New Zealand’s newest organic apple variety comes to Vietnam

New Zealand’s largest and number one organic apple grower, Bostock New Zealand, has partnered with Vietnam’s largest premium fruit importer, Tony Fruit, to exclusively deliver organic Dazzle apples to Vietnamese consumers.

Bostock New Zealand International Market Manager, Jane Maclean, said that it’s exciting to be launching Dazzle in Vietnam and putting it firmly in the spotlight with a large event at the AEON Mall in Ho Chi Minh City on May 28.

“Last year’s promotions were cancelled due to the outbreak, so it’s great to be able to introduce our organic Dazzle apples to the market this season. Especially since Dazzle is a variety that we have specifically developed for the Asian market, with its sweet, crunchy, and delicious taste,” Maclean said.

The organic Dazzle brand reflects what a lot of people have been dreaming of during the long lockdowns – escaping to the outdoors for an adventure in nature and being more focused on health and well-being.

Maclean added, “Organic apples are grown naturally without the use of chemicals or synthetic fertilisers. When you choose a Bostock organic apple, you are looking at the safest and healthiest choice for your body.

But as a result of not using conventional sprays, our apples aren’t always cosmetically perfect. While organic apples can sometimes have more cosmetic imperfections, they are nutrient-dense and full of flavour – just as dazzling, if not more, in terms of the eating experience.”

Organic Dazzle apples

The Bostock family has been growing organic apples in New Zealand for over 25 years and has been committed to keeping up with the global demand for organic produce. In 2018, the company set up an office in Vietnam.

Nguyen Huong, Bostock’s market representative in Vietnam said, “The Vietnamese are placing a stronger focus on their personal health and food safety, and as more retailers move to stock organic products, they are becoming more widely available to the average consumer.”

Tony Fruit's representative said they are very excited to have access to larger volumes of organic Dazzle apples from Bostock this year.

“It’s great to see the increased volume of organic Dazzle apples shipped to Vietnam this season to meet the growing demand across our retail and sales channels. This is Tony Fruit’s second year partnering with Bostock New Zealand on organic Dazzle and we enjoy having their full trust and confidence in moving to exclusive distribution this season. Early arrivals of Dazzle have been selling strongly across Vietnam,” said Tony.

The New Zealand Trade and Enterprise Trade Commissioner, Joe Nelson, will launch the Organic Dazzle event in Aeon Mall and cut the ribbon, introducing organic Dazzle apples to the local market.

“New Zealand apple growers are agile and innovative. They use world-leading science and technology to deliver to ever-changing customer demands. The New Zealand horticulture industry is investing in new varieties, which are earning premium prices in the global marketplace,” Nelson said.

Dazzle apples were developed over 20 years by Plant and Food Research – a New Zealand Government Crown Research Institute.

The organic Dazzle is globally exclusive to Bostock New Zealand and will be available at leading retailers such as Aeon, Lotte, BRG, Mega Market, Central Retails, Plus Annam Gourmet, Organica, Organik shops, and others.