T&A Ogilvy leads Digital/Specialist Agency ranking on SMARTIES Business Impact Index

July 07, 2021 | 12:35
For the first time, T&A Ogilvy achieved first place in the Digital/Specialist Agency ranking in Vietnam, the Asia-Pacific, and the globe, according to the SMARTIES Business Impact Index 2020 of Mobile Marketing Association (MMA) and World Advertising Research Center (WARC).
T&A Ogilvy leads Digital/Specialist Agency ranking on SMARTIES Business Impact Index
Succesful advertiisng campaigns utilising digital media have fetched T&A Ogilvy high results on the MMA SMARTIES Business Impact Index 2020

The success is attributable to the contributions of T&A Ogilvy’s amazing teams as well as clients for their support and trust.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.

“With a clear orientation to combine innovative solutions and technology, T&A Ogilvy has contributed to the success of many big brands in Vietnam, especially in the past two years. The SMARTIES global award recognises our transformation with new data-centric initiatives to give our customers concrete solutions for growth. At the same time, with the team's long-term experience, T&A Ogilvy continues to strengthen strategic thinking and long-term vision to provide digital marketing solutions for brands in Vietnam,” Nguyen Tra Linh, managing director of T&A Ogilvy said.

Among thousands of participating campaigns nominated for the awards in 2020, T&A Ogilvy has left a strong impression at the eighth season of SMARTIES Vietnam 2020. The agency was named in the Lead Generation category with its Zalo Pay Tet 2020 campaign for its breakthrough in technology application. The agency has proudly scooped up the Gold Award in both Smarties Global and Smarties Vietnam. At the same time, the Toc Tien AI Clear Head initiative, the AI version of female singer Toc Tien with the ability to use language and communicate on social networks, also won the Smarties X Global Awards and the Gold Award at Smarties APAC region.

Other campaigns by T&A Ogilvy honoured at SMARTIES also reflect the role of technology in the digital marketing era. In the context of digital transformation, technology has been applied with innovative solutions with the clear purpose of bringing success and business growth to brands and products.

“Throughout the many years of participating in the MMA SMARTIES awards, I have had the opportunity to witness new campaigns, solutions, as well as the development of many brands and agencies in Vietnam. From a public relations and external relations agency a decade ago, T&A Ogilvy has undergone a technology transformation to provide breakthrough digital solutions for customers, setting new standards for the whole industry,” Phan Bich Tam, country director of MMA Vietnam.

Not only in Vietnam, T&A Ogilvy also placed on top of the Asia-Pacific and global rankings of the Business Impact Index in 2020. The achievement has affirmed the agency's position in the field of digital advertising and specialised media.

By Hoang Anh

What the stars mean:

★ Poor ★ ★ Promising ★★★ Good ★★★★ Very good ★★★★★ Exceptional