Trends in data analytics and AI in marketing today

Trends in data analytics and AI in marketing today

Claude Spiese, senior advisor at Grant Thornton Vietnam, and Tom O’Connor, founder and CEO of XperX AI discuss trends in data analytics and AI in marketing.
Ogilvy's report encourages brands to pivot to direct-to-consumer strategies

Ogilvy's report encourages brands to pivot to direct-to-consumer strategies

New research from Ogilvy has found that direct-to-consumer (D2C) brands have a greater ability to adapt to shifting customer expectations amid COVID-19.
Grow more with less: Leverage digital touchpoints to thrive despite challenges

Grow more with less: Leverage digital touchpoints to thrive despite challenges

COVID-19 is here to stay, yet a digital-led strategy can surely help companies navigate successfully through the crisis.
T&A Ogilvy leads Digital/Specialist Agency ranking on SMARTIES Business Impact Index

T&A Ogilvy leads Digital/Specialist Agency ranking on SMARTIES Business Impact Index

T&A Ogilvy placed as the first Digital/Specialist Agency in Vietnam, the Asia-Pacific, and the globe, according to the MMA SMARTIES Business Impact Index 2020.
Facebook sues Vietnamese group of four for online scams

Facebook sues Vietnamese group of four for online scams

Facebook has filed a legal action against a group of individuals in Vietnam who got users to compromise their own Facebook accounts and ran unauthorised ads.
Social video becomes the new normal

Social video becomes the new normal

Platforms allowing video consumers to watch and create their own video content like Facebook have been growing more popular during the COVID-19 pandemic.
ACCESSTRADE Vietnam repositions after six years

ACCESSTRADE Vietnam repositions after six years

ACCESSTRADE Vietnam celebrated its sixth anniversary with more than one million publishers, advertisers, and partners accompanying the company’s development.
Facebook commits to creating trustworthy platform with ads policy enforcement

Facebook commits to creating trustworthy platform with ads policy enforcement

Supriya Singh, Product Marketing manager, Business Integrity, Asia-Pacific at Facebook shared about the enforcement of Facebook’s ad policies in Vietnam.
Generali Vietnam's “Song Nhu Y” awarded Marketing Campaign of the Year

Generali Vietnam's “Song Nhu Y” awarded Marketing Campaign of the Year

Generali won the Marketing Campaign of the Year award by InsuranceAsia News for its “Song Nhu Y” campaign, a series of four thematic videos.
Real estate sellers to push social media and e-commerce marketing amid crackdown on spam

Real estate sellers to push social media and e-commerce marketing amid crackdown on spam

Real estate companies have said that they will push marketing channels on social media and e-commerce floors instead of calling or sending text messages as a Government decree to tackle spam comes into effect next month.
Social media ad boycott blows $56 billion of Facebook market valuation

Social media ad boycott blows $56 billion of Facebook market valuation

Facebook has lost $56 billion of its market value after news of a boycott by hundreds of global brands came to light.
Local social networking sites shaken by draft amendment

Local social networking sites shaken by draft amendment

More than 500 local social networking sites will need to secure a permit to continue earning revenue if the draft decree amending Decree 72 is approved.
Vietnam Young Lions 2020 returns with many hot social issues

Vietnam Young Lions 2020 returns with many hot social issues

Themed "Creativity for a Better Vietnam", Vietnam Young Lions competition encourages young marketing and communications talent to solve emerging social issues.
Press alliance may trump Facebook and Google

Press alliance may trump Facebook and Google

To help local press escape the grips of Facebook and Google in advertising, the MIC and Yeah1 organised a workshop on launching the Appnews Vietnam application.
Online advertising takes up lion’s share of business budget

Online advertising takes up lion’s share of business budget

Businesses allocate kingly sums of their advertising budget to social networks like Facebook or YouTube.
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