Swedish singer Zara Larsson ends collaboration with Huawei

August 06, 2020 | 16:23

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Swedish singer Zara Larsson announced on Tuesday that she had ended her collaboration with China's Huawei to promote its smartphones.

swedish singer zara larsson ends collaboration with huawei

Zara Larsson performs onstage during Soundcheck: A Netflix Film and Series Music Showcase on November 04, 2019 in Los Angeles, California.- AFP Photo

Speaking with broadcaster TV4, Larsson, whose greatest hits have been streamed over five billion times according to the broadcaster, said the collaboration had ended a few months ago.

"If I now look back it wasn't, from a professional but also a personal perspective, the smartest deal I've done," the 22-year-old singer said.

"It's not something I stand behind," she added.

Larsson, who is one of Sweden's best known international singers, first reached international fame with her 2013 hit Uncover, then through her collaboration with French DJ David Guetta.

In April 2019, Zara Larsson concluded a promotional deal with Huawei to market the launch of a new smartphone.

Olympic swimmer Sarah Sjostrom was also hired to promote the Chinese telecoms giant's phones.

Interviewed last year by the magazine Resume about the accusations of spying and Huawei's ties to the Chinese state, Larsson said she wasn't "particularly informed".

"Huawei is a privately owned company in China that is now launching a good mobile phone, more than that I'm not thinking about or commenting," she told the magazine.

In an op-ed published on Tuesday in newspaper Expressen, Matilda Ekeblad, a local politician representing the conservative Moderate Party, accused the singer of "running China's errands", pointing to accusations Huawei conducts espionage for Beijing and Chinese repression of the Uighur community and Hong Kong.

Interviewed by TV4 the same day, Larsson said she did not want to support what China "was doing".

AFP

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