Superdry looking at good prospects in Hanoi

April 25, 2018 | 18:52

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As fast-fashion branches are developing stably in Hanoi due to avid interest from young consumers, diversified designs, and reasonable prices, the latest branch entering the Vietnamese market—UK-based Superdry may not need to worry about purchasing power after its successful opening today.

superdry looking at good prospects in hanoi

Young people were lining up at the opening of Superdry's first store in Vietnam

In the morning of April 21, the Superdry fashion store in Hanoi welcomed hundreds of visitors and shoppers to celebrate its official opening day.

People, especially young people, excitedly lined up to buy their first Superdry productsin the Hanoi store and win attractive gifts from the retailer.

Besides, the opening ceremony attracted famous actors and models, including stylist Hoang Ku, and models Huu Vi and Cao Minh Thang.

Numerous people stated that before Superdry arrived to Vietnam, they had to order products online from overseas. They were enchanted by the exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style.

On this occasion, Superdryalso displays its latest perfume collection called “Superdry SS18,” which was inspired by the summers of the 1990s on the Italian seaside.

Superdry has a significant and growing presence around the world, operating through 515 Superdry locations in 46 countries. The brand owns 139 stores across the UK and mainland Europe and has 208 franchised and licensed stores, all but one outside the UK, as well as 168 concessions.

According to a VIR reporter’s latest observations, despite being launched in Hanoi six months ago, both popular global fast-fashion brands Zara and H&M still report stable numbers of consumers, mostly young people.

Therefore, with the stable development of fast-fashion in Hanoi, Superdry is forecasted to reach good revenue this year, especially as the branch saw great interest from young people at its opening in Hanoi.