The event is part of Hanoi's 2024 investment, trade, and tourism promotion programme, organised by Hanoi Promotion Agency on Investment, Trade, and Tourism, and Long Bien People's Committee.
It aims to showcase agricultural products, OCOP items, and typical agricultural and rural products of Hanoi and other localities. It also aims to find the consumption market, stimulate the development of agricultural and rural production, and connect producers with distribution channels in Hanoi.
This is an important agricultural trade promotion event that has been held annually since 2022. Taking place at the year-end, the programme is expected to attract the attention of many citizens and tourists to visit and shop.
It is a good opportunity for agricultural production and trading units to display and sell their products as well as introduce the potential and strength of each locality, promoting Vietnamese agricultural produce to domestic and international markets.
More than 120 booths are available at the event. About 150 businesses, cooperatives, and OCOP enterprises showcase their products from 32 localities such as Hanoi, Lam Dong, Nghe An, Cao Bang, Hung Yen, Ha Giang, Bac Ninh, and Danang.
Over 1,500 products are being displayed, including typical agricultural and OCOP products, regional specialities, green and high-tech agricultural products, and others.
At the event, the Cooperative Union of Hanoi also hosts the Weekend Market with 20 booths of OCOP items, agricultural products, and traditional craft villages of Hanoi. Hoa Binh province boasts 30 booths to promote OCOP items and agricultural products. These booths are expected to enrich the shopping experience for visitors.
In addition to the exhibition and fair, there are other sideline activities during the four days, such as promotional programmes, on-site product processing, and product trials, along with cultural exchanges and art performances.
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