Official logo of resort airline Sun PhuQuoc Airways unveiled

Sun PhuQuoc Airways is part of Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection, bringing the world to Phu Quoc and taking Phu Quoc to the world.

With Phu Quoc as its central hub, the airline is developing a “hub-and-spoke” flight network, directly connecting the Pearl Island with major cities domestically and internationally. Going beyond transportation, Sun PhuQuoc Airways aims to become a “resort in the sky”, where each flight is the start of a holiday, offering international-standard amenities, seamless experiences from sky to ground, and emotional imprints rich in Vietnamese identity.

After receiving its air transport business licence, the airline has taken an important step on its takeoff journey by officially announcing its brand logo, a mark that defines the airline’s visual style and serves as a brand manifesto. It clearly expresses the vision, mission, and core values that Sun PhuQuoc Airways pursues: connecting emotions, Vietnamese identity, and international experiences in a new model called “resort aviation”.

The Sun emblem

Sun PhuQuoc Airways's emblem is the crystallisation of its brand philosophy and mission of global connection as the pioneering resort airline in Vietnam. At the centre of the logo is the Sun, a symbol consistently present throughout Sun Group’s ecosystem. It also represents the philosophy of putting passengers at the heart of every sustainable development direction and service innovation the airline embraces.

Surrounding the Sun are nine stylised, soft petals rotating clockwise, symbolising positive energy and a journey of continuous forward movement.

These petals represent nineservice qualities: telling the story of a perfect journey starting with the foundation of safety and integrity, nurtured by a heart of dedication, empathy, and refinement, leading passengers to experiences of exclusivity, creativity, connection, and ultimately an elevation of emotions.

Each petal is also a connection, a delicate touchpoint on the flight journey with Sun PhuQuoc Airways:

Nine connections: destinations; culture; travellers; experience; emotions; community; future; ecosystem; Vietnamese aspirations

Nine touchpoints:Touching emotions; essence; identity; the heart; aspirations; relaxation; uniqueness; class; the destination.

The primary colour of the Sun PhuQuoc Airways logo is golden yellow, clear like sunlight, representing warmth and positive energy, also the light that starts every journey. It is combined with scarlet in the airline's name to create a striking image in the sky. When applied to the aircraft fuselage, this emblem will shift into a modern metallic golden-orange, radiating like the sun and expressing the pioneering spirit and distinctive visual style of the airline. The connecting stroke of the letter Q in “PhuQuoc” is shaped like an island rising from the sea, evoking images of Vietnam’s Pearl Island.

From this logo, Sun PhuQuoc Airways' journey has been shaped as a refined and identity-rich experience, with soothing, pleasant emotions that everyone deserves to touch.

According to airline representatives, the brand logo is not only a visual beginning, but also a statement for the airline’s long-term branding strategy: taking off from identity, reaching new heights through experience.

Taking off from identity because the name and logo serve the philosophy of placing Vietnamese culture and the local spirit of Pearl Island at the centre. Reaching new heights through experience because the “resort airline” model that Sun PhuQuoc Airways follows is not merely transportation, but a journey of experience designed seamlessly from sky to ground. Every moment on the flight is a subtle imprint, crafted with heartfelt care and service.

Sun PhuQuoc Airways plans to open ticket sales in October this year and to operate its first commercial flight as soon as possible.

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