Mui Ne tourism – opportunities for international hospitality projects

NovaHills Mui Ne Resort & Villas wil drive the development of Mui Ne tourism

Since the beginning of 2020, after 10 months of COVID-19 fight, Vietnam has become a spotlight in the region after two successful containment of the pandemic. The country even posted positive economic growth this year.

According to HSBC, Vietnam’s economy is set to rebound strongly by 8.1 per cent in 2021. Vietnam is also the only ASEAN economy where the bank continues to forecast positive growth this year.

Since May 2020, Vietnam is ranked among the safest and attractive destinations amidst the global health crisis by Travel + Leisure and CNTraveller magazines.

In addition, Vietnam is known for its diverse cultural factors with long coastlines of beautiful and pristine beaches. In particular, the beaches in Mui Ne, Phan Thiet, and Binh Thuan have been rated by many tourists and the press as the most beautiful beaches in the Asia-Pacific. The beautiful small town of Mui Ne impresses tourists with its pink sand dunes, Bau Trang, Fairy Stream (Suoi Tien), and Po Sah Inu Tower along with blue ocean, white sand, golden sunshine. It has become the destination for international marine sports such as windsurfing, kiteboarding, and annual international sailing festival.

According to the government's master plan, Mui Ne will become an attractive tourist destination on par with Thailand's Pattaya and Phuket by 2030. Last October, Mui Ne was recognised as a national tourist area, creating momentum for tourism as well as local socioeconomic development.

However, Mui Ne-Phan Thiet tourism market has yet to fully develop to reach is potential due to a lack of high-end accommodation and resorts when compared with similar tourism markets like Danang, Nha Trang, and Phu Quoc.

On the other hand, the average guest stay in Mui Ne is quite short, usually on weekends. It lacks convenient services to retain tourists. According to the General Department of Tourism, the average length of stay of tourists to Phan Thiet-Mui Ne is only half that of coastal cities like Nha Trang and Danang. The average spending of tourists in Mui Ne-Phan Thiet is only one third of these two cities.

Many experts said that Mui Ne needs comprehensive investment according to international standards to fully exploit its potential. This poses an opportunity for big players at home and abroad.

NovaHills Mui Ne Resort & Villas – Advantage of resort villas operated by an international operator

Boasting many favourable factors, Mui Ne's hospitality market is increasingly vibrant with many international projects. In particular, the hospitality projects operated by international brands have made Mui Ne more valuable and attractive to investors.

One of the remarkable projects is NovaHills Mui Ne Resort & Villas, which will be operated by international operator Centara Hotels & Resorts from the first quarter of 2021 under the brand Centara Mirage Beach Resort Mui Ne. The project has captured the attention of both domestic and international tourists and investors.

Located in Mui Ne Bay, NovaHills Mui Ne Resort & Villas is a perfect getaway for tourists with magnificent views from the hill to the entire bay. Possessing a natural hilly terrain and bay landscape, the project features single villas with mountain and ocean views from a height of 92 metres.

With classic Spanish architecture, villas are built along the hillside to the sea so guests can enjoy the sun, wind, and marine climate in combination with the high hill climate. They can also enjoy the panoramic view of the romantic natural scenery from private space.

In addition, NovaHills Mui Ne Resort & Villas also provides a full range of high-class internal facilities to bring unforgettable memories and retain tourists for longer stay such as: two 250m-long swimming pools behind the hillside villas, flower hills and large parks, sea sports, and health club, international commercial area, global cuisine, and observation deck with a height of over 100m.

In addition, NovaHills Mui Ne Resort & Villas is also developing special facilities to bring unforgettable experiences and hold tourists to stay long-term such as the two 250m-long swimming pools behind the hillside villas, Lazy River, infinity pools, Eurasian restaurants, unique Waterfall Lounger restaurant, convention and event centre accommodating more than 1,000 people, shopping mall, sports club, and an 1,500-square-metre ocean park.

NovaHills Mui Ne Resort & Villas is a masterpiece with views on the ocean, hills, and bay

With the advantage of resort villas operated by international operator Centara Hotels & Resorts, the project wil help Mui Ne tourism industry to overcome its past weaknesses. It also helps Mui Ne to maximise its potential as one of the 10 most beautiful beaches in the Asia-Pacific. The project can cater to tourists from Central Group's system with more than 16 million international members and 9 million members in Vietnam. In addition, NovaHills Mui Ne Resort & Villas can reach more than 260,000 customers and partners from Novaland Group.

Currently, Binh Thuan is implementing a number of major transport projects such as Phan Thiet International Airport which is currently scheduled to go into operation in 2023. Meanwhile, Phan Thiet-Dau Giay, Phan Thiet-Vinh Hao, and Vinh Hao-Cam Lam Expressways are under construction and are expected to go into operation in 2022. Located in a strategic location, NovaHills Mui Ne Resort & Villas is only 15 minutes from Phan Thiet International Airport. The project also boasts convenient access to the fishing villages, pink sand dunes, Fairy Stream (Suoi Tien), Hon Rom, Hon Ghenh, Po Sah Inu tower, Ong Dia Rocky Beach, Bai Rang within 5-10 minutes of drive.

With all its advantages, NovaHills Mui Ne Resort & Villas will meet the expectations of customers and investors for sustainable hospitality products with added value.