Mid-Autumn Festival gifts inspired by Saigonese culture

July 17, 2024 | 15:24
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Savouré Bakery is celebrating Mid-Autumn Festival later this year with a special gift box collection called "Saigon Signature Mooncake", inspired by the colours of the five elements and combined with symbols that have auspicious meanings of Ho Chi Minh City and its people.
Mid-Autumn Festival gifts inspired by Saigonese culture

The vibrant pace of life, diversity in culinary culture, and prosperity of Ho Chi Minh City have been skilfully depicted by Savouré through the design and message on each gift box as well as the exquisite flavours ranging from traditional to modern of these special cakes in this year’s collection.

Furthermore, good luck wishes are included in each box, the collection creates meaningful gifts for family, relatives, friends and partners. The box set includes six different designs with impressive and diverse colours, providing a plethora of choices for customers.

Inspired by the image of the Jade Rabbit on a moonlit night, the "Tho Saigon" box set launches in four colourful, cheerful and heart-warming versions, portraying interesting stories with the youthful style of the city life. Each box includes one cake (250g or 185g) priced from VND135,000 ($5.60) with a variety of flavours to choose from.

With a choice of two cake boxes (185g or 250g), customers can choose the "Phu Quy" box with a design bearing the image of a splendid peacock on a fresh and vibrant green background, or the "Phon Vinh" box with the image of a red phoenix.

Combo “Phon Vinh” – two cakes of 185g costs VND340,000 ($14) and Combo “Phu Quy” – two cakes of 250g is priced at VND525,000 ($22).

Most prominent in this year's collection, the "Sung Tuc" box depicts a picture of a bountiful harvest under the full moon with a unique dragonfly design expressing wishes for prosperity, success and happiness. Combo "Sung Tuc" with four pre-selected cake flavours (250g per cake) has a special price of VND756,000 ($31.50) per box.

Moreover, the "Sung Tuc" Box can be upgraded to the limited edition "Savouré Signature Combo" bearing the brand's signature with four best-selling flavours (185g per cake): Saigon mixed, dragon fruit with coconut and melon seeds, bamboo charcoal with molten salted egg, and passion fruit blue pea flower with tea boxes (seven packs), packed in a high-quality fabric bag, with additional gifts and a special price of only VND635,000 ($26.50) per box.

A new feature in this year's gift box set is the "Tai Loc" box with metallic material which highlights the image of a carp turning into a dragon.

Mid-Autumn Festival gifts inspired by Saigonese culture
The "Tho Saigon" box set

The most luxurious of Savouré Bakery's gift set is the "Thinh Vuong" box with lacquer material combined with modern designs to create a vivid picture of a pair of Koi fish in a lotus pond, bringing wishes of prosperity, luck and peace.

This Mid-Autumn Festival, Savouré Bakery offers a diverse selection of 16 cake flavours from traditional to modern, including salty, sweet, and vegetarian. The most popular cake flavours include Saigon mix, mixed scallops with truffle oil and Savouré sauce, green tea with red beans and lotus seeds, and salted egg bamboo charcoal or butterfly pea mixed with passion fruit and lotus seeds.

Savouré Bakery aims to spread loving values ​​through specific contributions towards the community, and is accompanying the Nang Buoc Tuoi Tho Foundation throughout its many years of philanthropy activities. In particular, for each moon cake sold, an additional VND2,000 (8 US cents) will be contributed to raise funds helping disadvantaged children.

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To welcome the upcoming moon festival season, Savouré Bakery proudly presents the mooncake collection titled “Colours of Mid-autumn Festival” which is inspired by the colourful world of the Moon Festival reflected through the innocent eyes of children.

By Que Chi

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