Luxury Travel Vietnam opens US representative office

LUX is a premium travel brand in Vietnam and Indochina, has announced plans for its first global marketing and expansion campaign.

Luxury Travel Ltd. announced that, next month, it will open a sales office in California in the US, responsible for developing business and supporting travel agents on the West Coast and in Canada for Luxury Travel’s destinations in Southeast Asia.

With many years in the tourism industry as a destination Asia specialist, Paul Ciaccio has been engaged as regional sales manager of Luxury Travel Ltd. in the US.

The activity is part of plans to modernize the tour operator's branding and ensure a consistent appearance in its marketing both online and offline. The forthcoming campaign will highlight LUX's bespoke, luxury product offers and services.

Luxury Travel Vietnam (www.luxurytravelvietnam.com) targets the West Coast, the America markets for and a long run and dominates this luxury segment in these key markets in North America. Vietnam is an exotic destination for American tourists. The LUX company is strong in Australia, Germany, France and UK.

“Vietnam and Indochina remains a new, exotic and legendry destination for American tourists, Luxury Travel aims to be the first tour operator to develop and promote luxury travel to American people holidaying in Indochina, Thailand and Myanmar in the lap of luxury,” said Pham Ha, founder and CEO of Luxury Travel Company.

“The bulk of growth from the US to Asia derives from the upper-middle to luxury-end of the market, which comprises a small portion of the US outbound market. Vietnam is considered one of the emerging luxury destinations in Southeast Asia for American travellers. I am glad to join Luxury Travel and promotes Vietnam high end tourism products to American travelers,” said Paul.

The company's depth of experience and large infrastructure enable it to create unique itineraries with the operational confidence to fulfill client expectations.