Lodgis Hospitality Holdings offers Ixora Ho Tram by Fusion

November 15, 2022 | 14:00
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A developer's brand is essential to a real estate project and contributes to its long-term asset value. Part of The Grand Ho Tram Strip, one of Southeast Asia’s largest integrated resorts, Ixora Ho Tram by Fusion, is brought to the market by international developer Ho Tram Project Company and its institutional investor Lodgis Hospitality Holdings.

Vietnam's tourism is poised for robust long-term growth

Beautiful, diverse landscapes, rich heritage and history, and distinct cuisine combined with warm Vietnamese hospitality make Vietnam an attractive tourist destination. These intrinsic qualities position the country’s tourism industry as a key pillar of national economic development.

Therefore, according to Decision No. 147/QD-TTg 2020 of approving the tourism development strategy for Vietnam by 2030, the country shall be one of the top 30 most competitive international destinations, contributing to over 15 per cent of GDP.

Even with the pandemic, the development capacity index of Vietnam's tourism industry was ranked 52nd in 2021, up eight places compared to 2019.

Moreover, a Google Destination Insights report shows international visitors' searches for Vietnam's airlines and tourist accommodations have increased sharply over the past three years. In August 2022, these searches increased nearly seven times compared to March 2022. In addition, the number of international aviation searches for Vietnam has risen more than three times.

Lodgis Hospitality Holdings offers Ixora Ho Tram by Fusion
Lodgis is expanding The Grand Ho Tram Strip to become Southeast Asia’s leading world-class integrated resort

Given the country's enormous long-term potential, Warburg Pincus and its partners established Lodgis Hospitality Holdings (Lodgis) to invest in its hotel and resort industry. Lodgis is a leading institutional hospitality investment manager focused on Vietnam and other high-growth Southeast Asian markets.

Founded in late 2016, Lodgis has a successful track record of developing, acquiring, and operating a portfolio of leading hospitality assets, including the Metropole Hanoi and the Fusion Hotels.

The Fusion Hotel is one of the most recognised domestic brands in Vietnam. With more than 5,500 rooms, Lodgis now has an international quality hotel portfolio. In 2019, Lodgis acquired The Grand Ho Tram Strip with ambitious plans to develop the property into the biggest and most successful world-class integrated Southeast Asian resort.

“Vietnam represents a leading Asian destination and has all the right characteristics to be a major international tourism travel market. Lodgis will capitalise on this great potential through its investment, development, and operating teams,” said Peter T. Meyer, CEO of Lodgis.

World-class capabilities and expertise

With Ho Tram as its largest investment, Lodgis has a portfolio of best-in-class hospitality assets across major Vietnam and Thailand coastal tourist destinations. Following the pandemic, Ho Tram has quickly become a new favourite destination.

Given its two-hour or so drive from Vietnam’ largest residential centre of Ho Chi Minh City, Ho Tram has emerged as an attractive travel market, recognised for its natural beauty, long beach coastline, and more than 11,000ha nature reserve.

With Ho Tram as its largest investment, Lodgis has a portfolio of best-in-class hospitality assets across major Vietnam and Thailand coastal tourist destinations.

Since its acquisition, Lodgis, through its subsidiary Ho Tram Project Company Ltd., has focused on establishing The Grand Ho Tram Strip as the leading Vietnam destination and a world-class international resort.

On an over 164ha site, Ho Tram offers extensive amenities with the only live table games casino in southern Vietnam.

Outstanding facilities include the Greg Norman-designed The Bluffs, which continues to maintain its position as the country’s most acclaimed golf course and among the top 100 world courses, capable of hosting international tournaments.

With almost 1,100 hotel rooms under the InterContinental Grand Ho Tram and Holiday Inn Resort Ho Tram Beach with extensive meeting and conference space, the resort offers luxury accommodations catering to high-end customers, families, and groups.

With vast swimming pools and related activities, the resort has 15 restaurants and bars offering a range of cuisines in both formal and casual settings.

Moreover, its gymnasiums and spas, a cinema showing first-run films, a bowling alley, karaoke, a game centre, and a kids’ club with various indoor and outdoor activities make Ho Tram one of Vietnam’s only full-service destinations.

Lodgis Hospitality Holdings offers Ixora Ho Tram by Fusion
Ixora Ho Tram by Fusion is part of Vietnam’s leading integrated resort, among Southeast Asia’s largest integrated resorts

The Grand Ho Tram Strip is deemed as a “one destination, a million experiences” destination. Ixora Ho Tram by Fusion aims to be a great addition to this integrated resort. Based on the sponsor’s strong financial capabilities and overall project quality, buyers can invest in real estate with long-term value.

Lodgis Hospitality Holdings offers Ixora Ho Tram by Fusion
World-class amenities at Ixora Ho Tram by Fusion

“With convenient access and proximity to Vietnam’s largest residential centre, Ho Tram represents a destination of intrinsic natural beauty and a long beach coastline, making it very attractive for tourists and second home owners,” said Christopher Hur, president of Lodgis.

The Grand Ho Tram Strip is the only full-service resort in the region, offering exceptional facilities and amenities at international standards.

“As the Ho Tram region continues to grow and develop, our resort will undoubtedly be a significant beneficiary.”

Embracing development of hospitality and real estate in Vietnam Embracing development of hospitality and real estate in Vietnam

At Vietnam’s largest hospitality and real estate conference titled Meet the Experts 2022 on November 10, analysts and businesses exchanged crucial information and openly discussed the evolution of and barriers to the country’s real estate and hospitality markets.

Hospitality real estate gets the green light Hospitality real estate gets the green light

The first four months of 2022 have seen a clear picture of hospitality real estate recovery after more than two years of a downturn – with tourist destinations such as Ho Chi Minh City, Phu Quoc, Nha Trang, Danang, and Hanoi all reaping the benefits of the forward momentum.

By Ha Thuy

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