Toward the peak travel season by the end of the year, MICE (meeting, incentive, convention, and exhibition) tourism is heating up due to increasing demands in trade promotion, strengthening partnerships, and team building. In this trend, Ho Tram stands out as an ideal destination for the segment.
|Ho Tram: the outstanding destination for MICE tourism |
There is now a pressing need to renew relationships, meetings, and team building. Compared with general leisure travel, MICE tourism provides much added value for companies. This is not only a branding opportunity but also opens up other investment channels, as well as nurtures long-term customer relationships. MICE trips are also well-deserved rewards for employees and help to motivate them to achieve higher goals.
The World Travel Organisation has forecast that revenue from MICE tourism will reach $1.4 billion globally by 2025. Vietnam, and Ho Tram in particular, with its natural beauties, exotic culture, improved infrastructure, and connectivity will reap the benefits of this growth.
|The Grand Ho Tram Strip offers activities galore all year round |
In recent years, the Ho Tram coast, covering Xuyen Moc district in Ba Ria-Vung Tau province, has received much attention as an ideal destination for travel and events due to its abundant ecosystem of forests and sea. As a result, it has become the place for many luxurious resorts and retreats to set up a business.
Among them, the Grand Ho Tram Strip has quickly become the perfect venue for MICE tourism thanks to its high-end facilities, varied amenities, and long-standing experience in organising international and domestic events. For companies that combine incentive and team-building trips, a high-end resort close to Ho Chi Minh City such as the Grand Ho Tram is a suitable alternative.
The complex consists of a pillar-less convention centre covering almost 2,000 square metres and 11 halls with the capacity to host 1,800 guests. Leading the market with experienced and professional event organiser, state-of-the-art conference halls and luxury amenities, The Grand Ho Tram Strip meets no challenge in delivering satisfaction clients.
A number of all-inclusive packages can also be provided by the two international 5-star complexes of the InterContinental Grand Ho Tram and Holiday Inn Resort Ho Tram Beach with the capacity of 1,100 luxury rooms, 15 restaurants and bars, eight swimming pools, two award-winning spas, and The Bluffs – Vietnam’s premier golf course.
Meanwhile, upgrading of services, products, facilities, and staff training continues to take place in order to embrace the global tourism trend and to deliver the perfect experience for guests who want to combine both business and leisure.
With fast economic growth and appealing investment options, Ho Tram is expected to attract meetings, conferences, and tourists.
| ||Ongoing innovation at The Grand Ho Tram Strip |
The two consecutive continental boxing competitions staged at The Grand Ho Tram Strip since April are obvious evidence of the reputation and extensive impact of the five-star complex, which is regarded as the market leader in Vietnam for leisure and resorts.
| ||Ixora Ho Tram by Fusion enters second phase with unique selling points |
Following the successful launch of the first phase last year, Ixora Ho Tram by Fusion has introduced the second phase, featuring 512 condotels and 63 luxury villas on the beach, further fascinating the market thanks to its unique selling points.
| ||Hamptons Plaza boosts Ho Tram tourism |
With its long coastline, Ho Tram is a highly sought-after destination – once voted by CNNGo (USA) as one of the most beautiful and pristine beaches on the planet – that now boasts the addition of the unique Hamptons Plaza.
| ||The Holiday Inn Resort Ho Tram Beach achieves prestigious 5-star certification |
After just seven months of operation, the Holiday Inn Resort Ho Tram Beach – Vietnam's premier luxury resort – received a 5-star certification in August, marking a significant milestone for the brand.