The Ho Chi Minh City International Music Festival 2022 (HOZO 2022) combined with Hot Air Balloon Festival 2022 will create the biggest outdoor music festival ever held in the southern city.
It will take place for four days and span 55,000 square metres in two locations: Nguyen Hue Walking Street (District 1) and Thu Thiem 2 Bridge Park (Thu Duc city).
|Impression of HOZO 2022 in Nguyen Hue Street. Photo: HOZO 2022 |
The event will receive support from Ho Chi Minh City Department of Culture and Sports, Ho Chi Minh City Department of Tourism, and Thu Duc People's Committee. From magnificent settings to extensive entertainment line-ups, it will create a unique experience for festival-goers and help to stimulate tourism in the city.
The festival will run from 8am to 11pm daily. HOZO 2022 and Ho Chi Minh City Hot Air Balloon Festival boasts the model of a "festival within a festival," with the opening led by the largest Hot Air Balloon demonstration on December 8.
Additionally, festival-goers will have the opportunity to sightsee and experience flying in a hot air balloon between 6am-9am and 4pm-8pm every day if weather conditions permit.
|Impression of HOZO 2022's main stage in Nguyen Hue Street. Photo: HOZO 2022 |
Besides the main stages for performance, there will be many outdoor areas for families and children, such as a camp-ground, food court, Art Zone, and an exhibition of the cultural and leisure Industry.
Participants can enjoy the festival activities directly and indirectly through role-playing in “HOZO Metaverse,” a virtual space considered the third venue of the event.
|Impression of the Hot Air Balloon Ho Chi Minh City Festival 2022. Photo: HOZO 2022 |
The festival’s theme is "More Music, Less Plastic.” Artists and organisers call for the spirit of sustainable development, environmental protection, and reduction of plastic waste from all participants.
“The festival will not only help to recharge the energy of the city’s residents but also become an attraction for domestic and foreign tourists. Tourists will have more motivation to stay longer in HCM City. The tourism industry expects the event to be an important highlight in the yearly cultural calendar and make a positive contribution to the sustainable development of tourism,” said Nguyen Cam Tu, director of HCM City Tourism Promotion Centre.
HOZO 2022 will live up to its name by hosting live performances of 10-time Grammy winner Babyface, Vietnam All Stars Band, leading musicians and music producers in Vietnam, such as Anh Quan, Hoai Sa, Duc Tri, and about 250 domestic and international artists. International acts from the United States, Korea, England, France, Spain, and India will also play. For the first time, Michau and Damsan, two virtual idols developed by Pencil Group, will also make their debuts live on stage.
|Singers Ho Ngoc Ha and Thu Minh on stage at the first HOZO in 2019. Photo: HOZO |
“Through the event, we hope to strengthen the city's cultural image. We wish to spread positive messages to connect cultures and people worldwide,” said Nguyen Thi Thanh Thuy, deputy director of Ho Chi Minh City Department of Culture and Sports.
The festival's general director, musician Huy Tuan said, “Although we have made all possible preparations and will bring the biggest celebrities to the event, we believe that the audience will be the real stars of the show. Come and enjoy the festival atmosphere in your own way; you will have a lot of fun.”
Huy Nguyen, Group CEO of Pencil Group, who created the two virtual idols Michau and Damsan, elaborated on the concept.
"Michau is a princess from a surreal parallel world. In a battle with the enemies, she lost her father and husband. Devastated, she accidentally entered a space-travel door and arrived in our world," he said. "Her debut single 'I’m losing you' is about the longing for her loved ones. Meanwhile, Damsan is the chef of a tribe from another surreal parallel world. Courageous and passionahe is on a quest for the Sun Goddess across various meta-verses when, similarly to Michau, he accidentally arrives on Earth too. His debut is about the burning desire to find the Sun Goddess.
|Virtual idols created by Pencil Group || |
|Virtual idols created by Pencil Group |
“The idea is to create virtual celebrities that come from a surreal world and entirely from the imagination of content creators. With outstanding talents, virtual idols can connect to the audience and will develop according to the suggestions of the fans,” Nguyen said.
| || |
Vietnam tourism wins 16 categories at World Travel Awards
Vietnam's tourism destinations and brands have been named in the top 16 award categories of the 2022 World Travel Awards, with the country accredited as World’s Leading Heritage Destination for the third time since 2019.
| || |
Traveloka supports digital transformation of the tourism industry
Traveloka as a technology company is making efforts to fulfil its commitment to support the government and its partners towards digital transformation and sustainable development in the tourism sector.
| || |
Hilton capitalises on Vietnam’s luxury travel market
As the demand for luxury travel continues to grow in the region, Hilton is ramping up its activities in this segment. Alexandra Murray, area vice president and head of Southeast Asia at Hilton, shared with VIR's Hanh Van the company's strategy to tap into the opportunities in Vietnam's luxury travel market.