GreenFeed has joined hands with Ho Chi Minh City Department of Industry and Trade to implement mobile points of sale with stable prices to support those in need during the pandemic.
Facing the challenges of the COVID-19 pandemic, GreenFeed Vietnam JSC has cooperated with local authorities to launch mobile points of sale to provide safe and nutritious food at a stable price from its G Kitchen, MAMACHOICE and WYN brands to people across Ho Chi Minh City and other localities. The programme was kicked off on July 14, 2021, under the framework of the Market Stabilisation Program of Ho Chi Minh City Department of Industry and Trade (DoIT).
|The GREENFEED mobile sale points in Ho Chi Minh City |
Before July 2021 was out, 54 mobile sales points were established across Ho Chi Minh City, along with two fixed sales points in Can Tho city and another in Dong Nai province. During the programme duration, the mobile shops will continue operating according to the schedule of the DoIT, supported by the opening of further fixed points of sale in Can Tho, Dong Nai, and Binh Dinh.
Through these distribution units, GreenFeed offers consumers safe fresh pork and poultry products as well as delicious and quality processed food products – all produced under its hallmark 3F Plus (Feed – Farm – Food) closed supply chain.
These operations strictly adhere to the 5K regulations to ensure safety for consumers and employees across the retail system.
In order to fully support both the food supply system via existing sales channels and an increased demand from residents in social distancing areas, the production team has organised in-house staffing, together with the logistics force, working at full capacity day and night under the safe conditions prescribed by the government and localities.
The launch of mobile and fixed points of sale is a part of meaningful initiatives of the "Sharing Goodness, Together Against Pandemic" programme that GreenFeed has been implementing recently. It follows previous initiatives such as contribution to the National COVID-19 Vaccine Fund, promotion and discount campaigns, donating safe food to COVID-19 frontline workers as well as supporting children at shelters and those in need with nutritious meals.
These activities promote unity in the community to show GreenFeed's gratitude to consumers and frontline forces at a time when health and safety are of the essence, and at the same time spread the humane value that GreenFeed is constantly aiming for.
In the future, this programme will be expanded to many other provinces and cities.