Connecting businesses to deliver goods to AEON supermarket chain

October 06, 2023 | 09:00

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"Vietnamese Business Products Exhibition Week" and the programme to connect businesses wishing to learn about bringing goods into the merchandise stores and AEON supermarkets will last from October 5 - 9 at AEON Tan Phu Celadon.

This is the 5^th year AEON Vietnam has cooperated with ITPC Ho Chi Minh City to organise the "Vietnamese Business Products Exhibition Week" and the programme to connect businesses to learn about bringing goods into the merchandise stores and AEON supermarkets.

Connecting businesses to deliver goods to AEON supermarket chain

Delegates cut the ribbon to open the Vietnamese Business Products Exhibition Week at AEON

The series of events is organised to support small and medium suppliers in introducing and promoting products to AEON customers, creating conditions for Vietnamese businesses to connect and strongly participate with distributors, building relationships between retailers and manufacturers and suppliers through coordinated activities with state agencies.

The programme is also an opportunity for AEON Vietnam to provide information and guidance to improve product quality and production capacity of suppliers, contributing to improving competitiveness and contributing to Vietnamese economic development.

Tran Phu Lu, director of ITPC, said that the series of annual trade promotion activities aimed to create opportunities for cooperation between AEON Group - one of the largest retail trade groups in the world and Vietnamese businesses that meet quality standards, ensure food safety and hygiene, and have reputable brands.

“The Organising Committee expects businesses participating in the exhibition to take advantage of the opportunity to introduce new products with high quality, superior usability, and special features with suitable prices to meet shopping needs of consumers,” the director of ITPC said.

Takeuchi Takashi, deputy general director of AEON Vietnam's Office Division said, "Vietnam is considered a key market in AEON Group's investment and development strategy, just behind Japan. AEON Group in Japan and Vietnam has continuously promoted Vietnamese products not only to the domestic consumer market but also to the Japanese market and international markets.

Vietnamese Business Products Exhibition Week has more than 210 businesses registered to attend, of which 34 businesses met the evaluation criteria and were selected to display and introduce products in the packaged and pre-processed products such as tea, coffee, spices, confectionery, dried agricultural products; healthy products and much more.

The programme to learn about bringing goods into the AEON merchandise stores and supermarket chain will also take place on October 9.

Delegates visit Vietnamese business products introduced at the exhibition

The event is expected to draw in twice the number of suppliers attending with the desire to become partners in producing AEON's private label products compared to last year. These are suppliers who have undergone strict censorship of documents and product information and meet the strict standards of AEON Vietnam.

Suppliers have the opportunity to meet directly with AEON Vietnam's Purchasing Department to receive useful information to improve the quality of documents and products, aiming to bring new products into the retail system of AEON Vietnam.

In addition, the company also wants to find more production and processing partners for AEON TOPVALU private label products to bring customers quality "featured products" only available at AEON.

AEON Vietnam plans to organise a sharing and introduction session with local suppliers in November 2024, continuing the series of pre-opening activities in Hue, after the signing ceremony of the cooperation contract agreement with universities and colleges in the central region.

As a retailer and bridge between suppliers, manufacturers and customers, AEON Vietnam is committed to not only providing quality products but also actively contributing to sustainable development, promoting the economy through retail activities as well as programmes to accompany and support manufacturers and suppliers.