COCOTEL partners with Archipelago to tap into bigger hotels

Founded in 2018, COCOTEL helps independent hotels and resorts in scenic destinations by increasing their visibility online through the use of technology, digital marketing, and operations. Currently, it is the biggest getaway hotel chain in the Philippines listing more than 75 hotels across two countries.

COCOTEL partners with Archipelago International for its latest hotel technology to sustain its ambitions of signing bigger players.

The solution is a suite of tools to assist accommodation companies in accelerating their business and staying ahead of the competition by providing proper resources through an all-inclusive plug-and-play solution. It helps hotels identify missed opportunities, whether in distribution, connectivity, or customer service and creates a strategy that will streamline the process and bring in more revenue. The variations on the name match the beloved brands under the umbrella of Archipelago.

With the aid of this tailored technology, COCOTEL will gain the capability to add more hotels and operate their properties like a hotel chain.

“We see that COCOTEL and Archipelago have the same vision, which is to help independent hotels and resorts. We see a lot of synergies and the same advocacies as us. Since we are a relatively young company, the team guided us on how we can operate our business like a hotel chain,” said Rafael Jouwena, co-founder and CEO of COCOTEL.

He added, “Our goal is to become the biggest getaway hotel chain in Asia-Pacific. We are targeting to have 120 hotels join COCOTEL this year. Next year, we will focus on our international expansion in Australia. With the help of Archipelago, we believe that we will get at least 500 hotels across four countries to join COCOTEL by the year 2025.”

Chris Legaspi, vice president of Sales, Marketing, and Revenue Management said, “It is a pleasure to partner with COCOTEL Hotels & Resorts and empowers one of the innovative hospitality companies in the Philippines. We know all too well the struggles of smaller hotels battling against big names because that is our story. We look forward to this partnership and will offer the support they need to grow and succeed.”

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