Chairman of BAEMIN donates nearly $870,000 to support COVID-19 fight in Vietnam

Kim Bongjin, founder and chairman of Woowa Brothers

With the desire to support the Vietnamese government and BAEMIN's partners in Vietnam, Kim Bongjin donated VND20 billion to Vietnam’s COVID-19 Vaccine Fund and other prevention and control activities. The donation has been transferred to Vietnam Fatherland Front Central Committee and Vietnam Fatherland Front in Ho Chi Minh City through World Vision, a leading international humanitarian aid, development, and advocacy organisation.

“I am honoured to make a humble contribution to the Vietnamese government’s COVID-19 Vaccine Fund and other prevention and control initiatives in Vietnam,” said Kim Bongjin. “Vietnam is the country that has always been in my heart because of the resilience, kindness, and solidarity of its people. Although the current situation has posed some significant challenges, I believe that we will soon overcome this difficult period with unity and strength.”

Additionally, in response to the call of the local authority, BAEMIN’s employees raised a total of VND100 million ($4,350) and donated to the Vietnam COVID-19 Vaccine Fund, through the Vietnam Fatherland Front in Ho Chi Minh City, with high hopes that the pandemic will soon be under control.

Given the escalation of the pandemic, BAEMIN’s services of food and essential goods delivery have become an important and indispensable need of local people. BAEMIN is working relentlessly with local authorities to maintain the delivery operations in hope of ensuring business continuity as well as serving customers safely and timely.

“At BAEMIN, social responsibility is always at the heart of our business. I and BAEMIN Vietnam commit to working closely with the government to support our partners, our customers, as well as the entire community to bring about a better future of positivity and brightness,” said Bongjin.

After two years of operation, BAEMIN has quickly conquered the hearts of local users leveraging innovative marketing programmes

Bongjin is a Korean entrepreneur who founded Woowa Brothers, the owner of BAEMIN application in Vietnam. Throughout his career, Bongjin has contributed more than KRW28.37 billion ($24.36 million) to charity activities.

In February 2021, Bongjin and his wife Bomi Sul became the first Koreans to sign the Giving Pledge, pledging to donate the majority of their wealth to charitable causes.

As his contribution to the national economy and the startup ecosystem were highly recognised, Bongjin has been awarded twice by South Korean presidents (in 2014 and 2017) and won numerous other accolades.

In 2010, he founded Woowa Brothers – South Korea's leading operator of online food delivery service and one of Asia's leading "unicorns". In early 2021, Woowa Brothers joined forces and became a member of Delivery Hero from Germany – the world’s leading food technology group which is currently operating in more than 50 countries.

BAEMIN was introduced by Woowa Brothers to Vietnamese users in May 2019. During only two years of operation, the food delivery app that dominates the South Korean market has quickly conquered the hearts of local users with unique strategies, innovative marketing programmes, and attentive focus on service quality. All of these have made BAEMIN the leading application in terms of customer satisfaction, according to the latest research results of Q&Me market research service in December 2020.

BAEMIN is now present in eight major cities across the country, including Ho Chi Minh City, Hanoi, Danang, Bien Hoa, Vung Tau, Can Tho, Haiphong, and Halong.