Binh Dinh integrates film and sports into tourism strategy

The province, in collaboration with the Ministry of Culture, Sports and Tourism, will host the 'Tourism - Cinema and Sports - Proud of Vietnamese Identity' programme throughout September.

Quy Nhon will be the focal point for these events, drawing experts, directors, producers, tourism operators, and both local and international stars from film, martial arts, and music.

Eo Gio in Quy Nhon, Binh Dinh

From September 2 to 4, a wide-ranging promotional campaign will unfold, including a photographic showcase of Vietnamese tourism and screenings of films promoting tourism at three cinema complexes in Quy Nhon and five outdoor venues across Binh Dinh.

On September 2, an experiential tour will guide delegates, guests, filmmakers and sports figures to iconic sites such as Lang Song Church, Quang Trung Museum, and the scenic Ky Co and Eo Gio. The aim is to spark creativity and highlight potential filming locations that could spotlight these destinations to domestic and global audiences.

To provide a forum for filmmakers and managers and facilitate dialogue between filmmakers and policymakers on innovative strategies for sustainable development, a seminar is scheduled for September 3.

The events will also spotlight Binh Dinh's renowned martial arts heritage, featuring demonstrations and a grand music festival, 'Wings of Miracle'. This spectacle is expected to draw up to 10,000 spectators and will showcase interactions with celebrated domestic and international performers.

Ta Xuan Chanh, director of Binh Dinh Department of Culture and Sports, talked to Binh Dinh News about the event's significance, saying, "This initiative aims to harness our cultural heritage for tourism growth. It is about fostering partnerships between Binh Dinh and other regions in sports, tourism, and cinema for mutual, sustainable development."

The strategy of showcasing natural landscapes through film has previously bolstered tourism in several Vietnamese provinces. Notable examples include Phu Yen, following the release of 'Yellow Flowers on the Green Grass' (2015), and Quang Ninh, Ninh Binh, and Quang Binh, which gained prominence after featuring in 'Kong: Skull Island' (2017).

Vietnam to launch tourism and film industry campaign in US The Ministry of Culture, Sports, and Tourism plans to hold a tourism and film promotion campaign in the United States during the third and fourth quarters of 2024.

Vietnam - one of Asia’s fastest growing cinema markets: US news site Deadline.com, a US premier news source covering the business of entertainment, including movies, television, online, digital and related areas, has described Vietnam as one of Asia’s fastest-growing cinema markets.