AEONMALL wins customers’ heart in finals of Role Play Contest 2019

Iwamura Yasutsugu, general director of AEONMALL Vietnam

Continuing the success of last year’s Role Play Contest in Vietnam, the 20-year-old Japanese Role Play Contest is back to honour passionate and hard-working staff who embody AEONMALL’s philosophy: Customer First.

Role Play Contest 2019 was organised to encourage tenant staff to showcase their knowledge, understanding of customers, and professional skills in service. With the slogan “Touch the heart – Spread the smile”, Role Play Contest 2019 attracted nearly 400 contestants from four AEONMALL Vietnam shopping malls.

The event featured the presence of general director of AEONMALL Vietnam Iwamura Yasutsugu and chairwoman of the Vietnam Retailers Association Dinh Thi My Loan.

The event also included many activities for spectators, such as musical performances and minigames, bringing a lively atmosphere to the event.

Role Play Contest consists of three rounds, and to reach the finals, contestants had to go through two difficult elimination rounds. Each task required contestants to share their knowledge about goods and products as well as handle situations with ingenuity and skill, not to mention impeccable customer service attitude.

Participating in the competition, contestants had the chance to improve their excellence in customer services through training and workshops. At the end, 12 outstanding tenant staff were chosen to compete in the finals of Role Play Contest 2019.

In the finals, participants showcased their expertise in understanding customers’ needs through difficult interactions with customers. Not only were contestants challenged by professional actors who play as demanding guests, but their performance was thoroughly examined from the moment of greeting to send off.

In the course of six minutes, contestants were judged based on their behaviour, approach, appearance, and communication skills.

The contest winners Phung Quoc Thong (second), Nguyen Thi Hoa (first), Vo Thi Tuyet Hang (third)

Through knowledge and skill, Nguyen Thi Hoa from the As-me Estelle Japan stall at AEON MALL Long Bien had impressed the judges to win first place.

The second and third runners-up were Phung Quoc Thong (Smoothie Town, AEON MALL Binh Tan) and Vo Thi Tuyet Hang (Renaissance Fitness and Yoga, AEON MALL Binh Duong Canary).

This year’s contest had the additional Most Favourite Contestantaward, voted by customers through AEONMALL Vietnam’s Facebook page. This prize went to Tran Ba Chung from the Jollibee stall at AEON MALL Long Bien.

“Role Play Contest was an unforgettable experience. Thanks to this competition, I have had the chance to hone my skillls and learn professional lessons from colleagues and experts. I am more motivated than ever to deliver the best service to customers and continually improve my service to better serve,” said first-prize winner Nguyen Thi Hoa.

Sharing his thoughts about the contest, Iwamura Yasutsugu, general director of AEONMALL Vietnam, said: “Stemming from the desire to add benefits to the community as well as touch the heart of Vietnamese customers, Role Play Contest encourages AEON MALL tenant staff to exercise their dedication to the customers and pursue our business philosophy. As a specialist shopping mall developer aiming to bring happiness and comfort to visitors, we understand the importance of creating a friendly environment where customers can have the most satisfying shopping experience.”

This is the second time Role Play Contest was organised in Vietnam, giving the opportunity for all tenant staff working at AEON MALL to exercise and enhance their professional skills through knowledge sharing and practice.

With its “Customer First” philosophy, AEONMALL pays special attention to training staff and improving customer service quality; all tenant staff have to undergo serious training on every detail before working at any of AEONMALL Vietnam's shopping malls.